Branding: The Dos and Don’ts for the Commonwealth Games & How to Get Involved (Correctly)

Branding: The Dos and Don’ts for the Commonwealth Games & How to Get Involved (Correctly)

As we are now fast approaching the start of the Commonwealth Games, we’re keen to ensure that you have the latest and most up-to-date information possible to ensure that you can prepare your digital marketing. Alongside this, we are going to distribute some approved window stickers in the coming week.

As you would have seen in our previous post – there are strict criteria about use of Commonwealth Games related branding – but organisers do want to encourage involvement.

Accordingly, organisers of the Games have created a set of brand guidelines, images and wording that you can use within your marketing. The guidelines are pretty daunting so we would suggest sticking with the images and wording provided! (please). The guidelines illustrate how to use images and wording for mutual benefit from now until Games time and beyond.

To download the full guidelines click here: https://resources.cwg-qbr.pulselive.com/qbr-commonwealth-games/document/2022/07/01/d89cf64f-2e98-4df6-9c35-b217579e21d1/Birmingahm-2022-Games-Hospitality-Retail-Badge-Guidelines_July-2022.pdf

Games Assets

The Organisers of the Games have designed two Games assets which can be used by retail and hospitality businesses across your platforms to suit your business to Celebrate and Welcome people to our region. This includes:

  • Celebrate the Games
  • Welcome the Commonwealth

Images To Use (with Approved Copy Below only)

For your ease, we have attached some images of different sizes, for your social media platforms. This includes:

  • Facebook Post (Rectangle – Landscape) x 2 (Celebrate & Welcome)
  • Instagram Post (Square)  x 2 (Celebrate & Welcome)
  • Facebook & Instagram Story (Portrait Rectangle) x 2 (Celebrate & Welcome)

These assets and others, are also available to download AND need to be used alongside their guidelines – as detailed below.

To download the attached images in different sizes, click here: https://www.birmingham2022.com/getset/local-businesses/celebrate

Here are a few examples of how you can use them:

 

 

 

 

 

 

 

 

 

Please note…

Only one permitted Games asset should be used per application so that it is never overexposed or dominating a platform. One visual of the Celebrate 2022 or Welcome 2022 Badge is enough to proudly show your visitors that you are welcoming the Games.

Referencing The Games & Example Copy to Help!

  • The following captions have been approved for use by tourism businesses so that they can express their support for the Games: “Celebrating / Welcoming the Games in 2022” Reference.
  • The following strapline has been designed to incorporate company names: “[Company Name] celebrates / welcomes the Games in 2022.”
  • The following 25/50/100 words have been designed for tourism businesses to adopt in all communications.
  • This approved text for the Games has been specifically designed for the hospitality and retail sectors but must not be used alongside promotional messaging. Factual information about the business in relation to the Games is acceptable and can be used in this context, but promoting a meal deal or price points in relation to the Games is not. Further examples are provided below to clearly illustrate this.
Celebrate The Games (Here are a few examples for available in 25, 50 or 100 words). These can be cut and pasted.

25 Words

[Company Name] Celebrates the Games 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at Birmingham2022.com

50 Words

[Company Name] Celebrates the Games 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to celebrate the Games. Find out more at Birmingham2022.com

100 Words (e.g. for Facebook or Instagram)

[Company Name] Celebrates the Games 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to celebrate the Games. Find out more at Birmingham2022.com [Factual information about the company]

Welcome The Commonwealth (Here are a few examples for available in 25, 50 or 100 words)

25 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at Birmingham2022.com

50 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to welcome the Commonwealth. Find out more at Birmingham2022.com

100 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to welcome the Commonwealth. Find out more at Birmingham2022.com [Factual information about the company]

Here’s an example of what not to say compared to what you can say…

Do’s

  • Include the obligatory signpost to the Birmingham 2022 website Birmingham2022.com which must accompany any Games reference (as above).
  • Include factual information about your company after this approved text.
  • Shout loud about the Games – use the Celebrate 2022 Badge on your web homepage.

Don’t

  • Incorporate or include any promotional text next to the Games approved text
  • Create / use a designation or caption that is not listed here (above)
  • Refer to the trademarked Games title – “Birmingham 2022” or “Commonwealth Games” (expect if mentioning the website address as per the example above).

Please look at these examples carefully. You will see the correct example does not promote the business a location for the games, and does use the correct copy as above (click on image to zoom in).

Social Media Guidelines

The principles outlined below must be applied to any Games reference on social media channels. Although promoting your business in relation to the Games is prohibited, they encourage participation and sharing of content and posts.

Some more do’s and don’ts:

  • Do not associate: do not include any promotional messaging alongside any reference to the Games.
  • Do not use any Protected Games Property: do not post any logos, text or other marks that would infringe upon the intellectual property/rights of Birmingham 2022 (see pages 21 – 24 for more information).
  • Use approved text: “[Company name] is a Games Celebrator! Birmingham2022.com”.
  • Be judicious – do not post confidential information: do not post or discuss confidential information about Birmingham 2022 or any of its partners.
  • Use links and references: when creating content, be sure to include useful links and reference material. If you are linking to the Birmingham 2022 website please use this link: birmingham2022.com.
  • On Twitter, use the Birmingham 2022 hashtag: when creating a tweet that is referencing anything to do with Birmingham 2022 please use the appropriate hashtag, #B2022.

For more information or advice about using their brand identity, please contact: Marketing Department of Birmingham 2022 Commonwealth Games Email: Marketing@Birmingham2022.com.

Hope this helps and please get in touch if you’re not sure about any of the points raised here. We are happy to have a chat with you if unsure.

Best Wishes,

Alison, Steph and Gary

Free Online Courses

Free Online Courses

We know that working from home is not an option for the majority of us at the moment. To help support you and your staff, we have found and would like to share with you some of the very best FREE online training courses. These are just a few of the options available to you and there are plenty more to choose from should you wish to search google!

This is a great opportunity to take your professional skills to the next level, develop new skills and gain new qualifications with the flexibility to study at your own pace with no strict deadlines or timetabling.

Google Digital Garage- https://learndigital.withgoogle.com/digitalgarage/courses
Discover a range of free learning content designed to help grow your business or jump-start your career with Google Digital Garage. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end depending on which course you choose!

HMRC- https://www.youtube.com/playlist?list=PL8EcnheDt1zhTsyhT9ak3xiXnmlvbHJJV
HMRC are delivering a programme of webinars on measures to support employers, employees and the self-employed through this period of disruption caused by COVID-19. Come and watch a video of the recorded webinar on the HMRC YouTube channel Coronavirus – (COVID-19): helping employers to support employee.

Hubspot- https://academy.hubspot.com/
Take your professional skills to the next level with free, online training from HubSpot Academy. From quick, practical courses to comprehensive certifications, learn everything you need to know about the most sought-after business skills.

Facebook- https://www.facebook.com/business/learn
Learn new marketing skills with Facebook Blueprint! Build your digital marketing knowledge, boost your career and add value to your company with free online training, resources and certifications.

Britvic- https://sensationaldrinks.com/covid-19-support/free-training-and-certification/
Britvic Sensational Drinks spoke to their partners to see what they can do to help you during this time and they have offered Free Courses to those in the hospitality industry.

WCG- https://wcg.ac.uk/page/1209/distance-learning-courses
WCG are offering a number of online courses that’s will help you develop your skills in a number of different areas.

Halesowen BID- www.freecoursesinengland.co.uk
The Halesowen BID has teamed up with local training provider ‘Market Smarter’ to offer FREE courses to the people of Halesowen, from customer service, IT skills and much more.

Instagram- https://instagrowthboss.com/join
Improve your Instagram Skills by completing this FREE Instagram Mini Course! Discover the 3 secrets to organically DOUBLING your leads, clients and sales in 2020!

Plus….. YouTube- https://www.youtube.com/ is literally FULL of free content to help businesses with anything imaginable.

Please keep in touch and share your online courses with us, as we are stronger together.

Best wishes and stay safe,
Steph and Alison.

The “Summer of Fun” has begun in Royal Leamington Spa…

The “Summer of Fun” has begun in Royal Leamington Spa…

Temperatures are forecast to rise at this year’s ‘Summer of Fun’ in Leamington with a celebration of Brazilian music and dance spicing up the festival line-up.

The Brazilian Festival was a new event for the town and featured live music, performances and workshops representing the rich and vibrant culture of the South American country.

It took over the Pump Room Gardens on Sunday, June 9, and be one of many free-to-attend events happening in the town centre up to September, billed as the ‘Summer of Fun’ by BID Leamington.

Cars at the Spa is another first-timer for the ‘Summer of Fun’ and the classic car rally on Sunday, June 30 will also be held at the Pump Room Gardens.

The Brazilian Festival and Cars at the Spa will fall on the weekends either side of the oldest event, Leamington Peace Festival, which celebrated its 40th anniversary last year and is one of the UK’s longest-running free festivals.

Leamington Peace Festival is always held on the weekend before the Summer Solstice and returns to the Pump Room Gardens on Saturday, June 15 and Sunday, June 16.

The Big Victorian Picnic will take place on Saturday, July 27 to mark the completion of work to restore the Pump Room Gardens to their former glory.

The Pump Room Gardens will also host Leamington Carnival on Saturday, July 13, Warwickshire Pride on Saturday, August 17 and Leamington Food and Drink Festival on Saturday, September 7 and Sunday, September 8.

Art in the Park will return to Jephson Gardens on Saturday, August 3 and Sunday, August 4.

Alison Shaw, project manager at BID Leamington, said: “This year’s ‘Summer of Fun’ is set to be the biggest and best ever with new festivals being added to the programme.

“Together they attract tens of thousands of local people and visitors to the town centre, and offer something for everyone with a broad celebration of art, culture, food, drink, and entertainment.

“BID Leamington is delighted to be supporting each one and once again organising the Leamington Food and Drink Festival which in its 12th year will feature some 130 exhibitors and attract over 25,000 visitors alone.”

The Brazilian Festival will be the climax to the Brazilian Culture Week, which was first brought to the town in 2016 by the Brazil Culture & Arts Community.

Project manager Leandro Menezes said: “The Brazilian Festival will be a great way to celebrate the end of the Brazilian Culture Week and will showcase performances from the workshops held, including Samba and Capoeira.

“It will be a fun way for the whole family to experience Brazilian culture and heritage with bands, dancers, food and drink and more.”

Cars at the Spa is being organised by the Rotary Club of Royal Leamington Spa and will raise money for local charities.

Mike Hoyland, one of the organisers, said: “We will have over 100 classic cars, mostly from the Warwickshire area, ranging from pre-war Bentleys to military Land Rovers and an old Vauxhall Viva.

“There will be classics that will remind people of family cars they had when they were young, and ones that people will say they’ve always wanted. With entertainment from local bands and food and drink stalls, it should be a fantastic day.”

For more information about ‘Summer of Fun’, visit https://www.royal-leamington-spa.co.uk/whats-on/

Upcoming Covent Garden Meetings

Upcoming Covent Garden Meetings

Warwick District Council (WDC) are hosting two meetings relating to the Covent Garden Car Park development, which local businesses are invited to next week. As you may know, it is proposed this car park will close in around 10 weeks for approx 18 months. We have been asked to communicate the following details to local businesses, which are below and attached:
Meeting – Option 1: Monday 12 November – Evening (Public)

Where: Royal Spa Centre, Leamington

Who: Residents and businesses invited.

When: Arrive from 6.30pm for refreshments. 7pm start.

Details: The meeting will be independently chaired by Phil Upton, of BBC CWR. Phil will take questions from the floor for the panel of Warwick District Councillors and Senior Officers responsible for the delivery of the ambitious HQ plans and car parking displacement plan during the development of Covent Garden Car Park.

Meeting – Option 2: Tuesday 13 November – Morning. Please RSVP. Businesses Only.

Where: Cote Brasserie, Regents Court, Livery St, CV32 4NG

Who: Businesses only invited.

When: 7am.

Details: You are invited you to a breakfast meeting to discuss the Council’s plans for its HQ move and car parking provision during the re-development of Covent Garden car park. A panel of Councillors and Officers will be available for you to ask questions and hear more about the proposals.

Please RSVP: business@warwickdc.gov.uk (by Wed 7th if possible)

We will attend them both – you are welcome to also. If you cannot attend and have any specific questions please let us know and we will endeavour to have them answered.

 

Please also do not hesitate to get in touch if you would like to have a conversation about this – work is ongoing. For details of the work we have been doing: https://bidleamington.com/work-is-on-going-covent-garden/. Please feel free to pass the details on to neighbouring businesses.

A Fitting End to the Summer of Fun!

A Fitting End to the Summer of Fun!

The sun shone through for the Leamington Food and Drink Festival as a fitting finale to the town’s scorching ‘Summer of Fun’.

Blue skies on the closing day of the weekend showcase of food and drink, now in its 11th year, saw the Royal Pump Room Gardens bursting with foodies and flavour.

The festival lived up to its reputation as one of the country’s best autumn food festivals with a spoilt-for-choice range of exhibitors dishing up tastes from near and far, from local beer, cider and wine to global cannoli, jerk chicken and churros.

A feast of local chefs showed off their culinary skills with demonstrations in the Live Kitchen over the two days – but it was time for the best amateur cooks to shine on Sunday with the the return of Home Cook of the Year.

A record number of entries to the competition, run by Aubrey Allen with festival organisers BID Leamington, made it tough to pick three finalists to go head-to-head in a three-course cook-off in front of crowds at the festival.

And the decisions didn’t get any easier when Sean Hughes, Tim Robbins and Trudie Udell stepped up to the plate to wow the judging panel of Russell Allen, managing director of Aubrey Allen, Clive Fretwell, executive chef at Brasserie Blanc, and Sophie Hyam, Home Cook Winner 2017.

It was Tim, a University Hospital Coventry doctor from Leamington, who was crowned this year’s champion.

Congratulating all three finalists, Sophie said: “The competition was amazing and there were so many different dishes with great flavours and combinations, but Clive, myself and Russell all agreed that the overall winner was Tim.”

Tim said: “I’m a little bit shocked!  I was not expecting it by any means but I’m really delighted.  It’s been such great fun and I would encourage anyone to enter next year.”

Alison Shaw, project manager at BID Leamington, said: “With the diversity of exhibitors this year, it really has lived up to its reputation as one of the best food festivals around.

“Many of the exhibitors sold out on the first day and had to replenish their supplies overnight which is a great sign of how well it’s gone.

“New for this year was us offering a free drink to anyone travelling to the festival by train and there was a great take-up which was really pleasing.

“It’s topped off what has been a memorable ‘Summer of Fun’ with Leamington Peace Festival, Leamington Carnival, Art in the Park and Warwickshire Pride, and our thanks to all of the volunteers who have helped make them all such a resounding success.”