Business SOS: Worse Than the Pandemic – Business Countdown

Business SOS: Worse Than the Pandemic – Business Countdown


Following rumours of an energy prize freeze, over 150,000 businesses from across the UK are urging Government to act on spiralling energy costs which are proving more detrimental than the pandemic. The #BusinessSOS campaign warns of mass closure and redundancies if immediate and effective action isn’t taken – the true situation that Britain faces today.

The newly formed #BusinessSOS campaign, founded by organisations representing over 150,000 retail, leisure, hospitality and tourism businesses warns harm caused by the spiralling energy crisis is superseding the pandemic with the potential to cause irreversible damage to UK high streets and the economy.

The #BusinessSOS campaign believes mass closures and redundancies are inevitable if Government does not swiftly implement measures that alleviate the critical pressures that businesses, like households, have been facing since April 2022.

#BusinessSOS three-point-plan to support ailing businesses:

Reduce VAT

  • Headline rate reduced from 20% to 12.5%
  • Business energy bills reduced from 20% to 5% to match domestic billing

Business Rates Relief

  • 100% rate relief until 31st March 2023

Energy Rate Relief

  • A discounted kwh price on all business energy bills

Matthew Sims, Founder of #BusinessSOS campaign and CEO of Croydon BID said,

“The new Prime Minister has days to save the high street as we know it. The impending announcement on how the Government will tackle the energy crisis facing businesses will either ensure businesses can remain trading or set in motion mass closures and redundancies. To say the energy crisis is worse that the pandemic is not an understatement, it is the reality facing businesses today and why the clock is ticking for the new Government to provide clarity and introduce measures providing tangible and immediate relief.”

Stephanie Kerr, Executive Director, BID Leamington said:

“BID Leamington is supporting the Business SOS campaign which calls for critical support for businesses as spiralling energy costs alongside other increases threaten the sustainability of businesses and our town centre.

“In some cases, their energy bills have more than tripled, alongside facing labour shortages and increases in the cost of insurance, wages, deliveries, haulage, products and more. This level of inflation cannot be passed onto the customer, as they too face cost of living challenges.

“Alongside this desperately needed government support, we are also calling on our Local Authority partners to identify support initiatives that they can deliver locally to help businesses, staff and customers.”

Andrew Taylor, Founder of #BusinessSOS campaign and Managing Director of Bart & Taylor said,

“Without immediate intervention local communities will change forever as they lose their social spaces. For the first time in living memory, energy costs are now greater than rent and increasing on a daily basis in the absence of any intervention or price cap since April. After surviving the pandemic it seems ludicrous that the needs of businesses are currently not being heard and could see the billions of funding provided during the pandemic go to waste.”

Kate Nicholls, CEO of UKHospitality, said,

“The hospitality sector is crucial to delivering the business-led growth the new Government is striving for, but we are facing an existential crisis due to soaring energy bills. We’re encouraged by the new Prime Minister’s commitment to tackling energy prices, but we need to see urgent, comprehensive action. As well as a price freeze, we need to see a cut to VAT and a business rates holiday if businesses in the sector are to have any hope of making it through the winter.”

Bill Addy CEO of Liverpool BID and Chair of The BID Foundation said,

“Businesses recognise that they benefited from the immediate support given them during the pandemic but we are in danger of all that support being thrown away as those same businesses that have worked valiantly to recover will be decimated by the cost of living  crisis. Business is now at a watershed moment that needs an urgent response from our new Prime Minister, they need hope and certainty if they are to survive. It is business that will ensure that UK can grew the economy out of the coming recession but do that business needs to survive and that requires urgent action.”

Ojay McDonald, CEO of Association of Town and City Management said,

“Right now, businesses are already deciding to scale back or shut up shop for good. The knock-on impact on employment is unimaginably bad. We need decisive action from the government now to save the high street.

Let’s not shy away from how comprehensive this support needs to be. Energy prices have been unsustainable for months. We are at the stage where a price freeze is inadequate. Discounts on the cost of energy are vital. We also need to halt the decline of consumer confidence to keep businesses trading. That’s why this three-point plan on energy, VAT and businesses rates as a combination is the right route to take.”

Michael Kill, CEO of Night Time Industries Association said,

“Over the last week we have seen a huge escalation in closure notices from pubs, bars, restaurants, venues and clubs across the country, with over 70% of businesses stating they will be financially compromised within weeks, all of which have stated untenable operating costs as reasons too close.”

“The industry’s future is finely balanced between the delivery of an imminent survival package by the new Chancellor and continued consumer spend and confidence!”

Emma McClarkin, Chief Executive of the British Beer and Pub Association, said:

“The pub and brewing sector makes a huge contribution to our economy in high streets and local communities throughout the country, yet it still remains in a precarious position after the pandemic. Immediate action on energy is critical, but investment in our sector for the long-term is also essential. As the PM works towards a fiscal statement and full budget we hope she will seriously consider a cut to business rates and VAT so Britain’s pubs and brewers can get back on their feet fully and thrive in the communities they proudly serve.”

Joss Croft, CEO, UKinbound said,

“For the UK’s inbound visitor economy, a £28.4 billion export industry, to continue its recovery and exceed pre-pandemic levels, a fully functioning domestic leisure, retail and hospitality industry is absolutely paramount, however the current inflation and energy crisis is set to derail this. We need swift and decisive action from Government to safeguard businesses and jobs across the country.

For all media enquiries and interviews, please contact Katie Blake on 07827812813


Branding: The Dos and Don’ts for the Commonwealth Games & How to Get Involved (Correctly)

Branding: The Dos and Don’ts for the Commonwealth Games & How to Get Involved (Correctly)

As we are now fast approaching the start of the Commonwealth Games, we’re keen to ensure that you have the latest and most up-to-date information possible to ensure that you can prepare your digital marketing. Alongside this, we are going to distribute some approved window stickers in the coming week.

As you would have seen in our previous post – there are strict criteria about use of Commonwealth Games related branding – but organisers do want to encourage involvement.

Accordingly, organisers of the Games have created a set of brand guidelines, images and wording that you can use within your marketing. The guidelines are pretty daunting so we would suggest sticking with the images and wording provided! (please). The guidelines illustrate how to use images and wording for mutual benefit from now until Games time and beyond.

To download the full guidelines click here:

Games Assets

The Organisers of the Games have designed two Games assets which can be used by retail and hospitality businesses across your platforms to suit your business to Celebrate and Welcome people to our region. This includes:

  • Celebrate the Games
  • Welcome the Commonwealth

Images To Use (with Approved Copy Below only)

For your ease, we have attached some images of different sizes, for your social media platforms. This includes:

  • Facebook Post (Rectangle – Landscape) x 2 (Celebrate & Welcome)
  • Instagram Post (Square)  x 2 (Celebrate & Welcome)
  • Facebook & Instagram Story (Portrait Rectangle) x 2 (Celebrate & Welcome)

These assets and others, are also available to download AND need to be used alongside their guidelines – as detailed below.

To download the attached images in different sizes, click here:

Here are a few examples of how you can use them:










Please note…

Only one permitted Games asset should be used per application so that it is never overexposed or dominating a platform. One visual of the Celebrate 2022 or Welcome 2022 Badge is enough to proudly show your visitors that you are welcoming the Games.

Referencing The Games & Example Copy to Help!

  • The following captions have been approved for use by tourism businesses so that they can express their support for the Games: “Celebrating / Welcoming the Games in 2022” Reference.
  • The following strapline has been designed to incorporate company names: “[Company Name] celebrates / welcomes the Games in 2022.”
  • The following 25/50/100 words have been designed for tourism businesses to adopt in all communications.
  • This approved text for the Games has been specifically designed for the hospitality and retail sectors but must not be used alongside promotional messaging. Factual information about the business in relation to the Games is acceptable and can be used in this context, but promoting a meal deal or price points in relation to the Games is not. Further examples are provided below to clearly illustrate this.
Celebrate The Games (Here are a few examples for available in 25, 50 or 100 words). These can be cut and pasted.

25 Words

[Company Name] Celebrates the Games 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at

50 Words

[Company Name] Celebrates the Games 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to celebrate the Games. Find out more at

100 Words (e.g. for Facebook or Instagram)

[Company Name] Celebrates the Games 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to celebrate the Games. Find out more at [Factual information about the company]

Welcome The Commonwealth (Here are a few examples for available in 25, 50 or 100 words)

25 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at

50 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to welcome the Commonwealth. Find out more at

100 Words

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to welcome the Commonwealth. Find out more at [Factual information about the company]

Here’s an example of what not to say compared to what you can say…


  • Include the obligatory signpost to the Birmingham 2022 website which must accompany any Games reference (as above).
  • Include factual information about your company after this approved text.
  • Shout loud about the Games – use the Celebrate 2022 Badge on your web homepage.


  • Incorporate or include any promotional text next to the Games approved text
  • Create / use a designation or caption that is not listed here (above)
  • Refer to the trademarked Games title – “Birmingham 2022” or “Commonwealth Games” (expect if mentioning the website address as per the example above).

Please look at these examples carefully. You will see the correct example does not promote the business a location for the games, and does use the correct copy as above (click on image to zoom in).

Social Media Guidelines

The principles outlined below must be applied to any Games reference on social media channels. Although promoting your business in relation to the Games is prohibited, they encourage participation and sharing of content and posts.

Some more do’s and don’ts:

  • Do not associate: do not include any promotional messaging alongside any reference to the Games.
  • Do not use any Protected Games Property: do not post any logos, text or other marks that would infringe upon the intellectual property/rights of Birmingham 2022 (see pages 21 – 24 for more information).
  • Use approved text: “[Company name] is a Games Celebrator!”.
  • Be judicious – do not post confidential information: do not post or discuss confidential information about Birmingham 2022 or any of its partners.
  • Use links and references: when creating content, be sure to include useful links and reference material. If you are linking to the Birmingham 2022 website please use this link:
  • On Twitter, use the Birmingham 2022 hashtag: when creating a tweet that is referencing anything to do with Birmingham 2022 please use the appropriate hashtag, #B2022.

For more information or advice about using their brand identity, please contact: Marketing Department of Birmingham 2022 Commonwealth Games Email:

Hope this helps and please get in touch if you’re not sure about any of the points raised here. We are happy to have a chat with you if unsure.

Best Wishes,

Alison, Steph and Gary

May Update: Upcoming Events, Celebrations & Activities

May Update: Upcoming Events, Celebrations & Activities

We hope you are well. Please see below for a quick update on activities and promotions you can get involved in – as well as key dates for your diary. Some like the ‘offers’ opportunities and website updates are more immediate, while the Lights of Leamington research seeks to understand your views for the future. We are also very aware of the challenges facing businesses and our community in terms of rising costs so please look out for an email soon with details of a support package (including an energy audit and savings advice) we are putting together.


1. Little Book Of Offers, Taste Leamington & Art in the Spa

An offers book will be produced ready for the summer and autumn season – and is open to all. Also, alongside our ‘art in the spa’ directory, we will also produce a ‘taste’ directory produced to go directly into the hands of visitors. Offers can be valid from mid-July to October, to cover the Commonwealth Games, Art in the Park, and Food & Drink Festival.

Please drop us an email with your offer by the 8th of June, if you wish to be included? 


2. The Lights of Leamington Research

As previously reported, a local steering group has secured grant funding from Arts Council England to research the return of this amazing historical event – and the feasibility study is now well underway. We very much want to hear from the business community as we know that events like this must draw people into town and involve local businesses.

Curated Place will be hosting online workshops with local businesses and the creative community and / or please complete our survey (if you haven’t already). It takes around 15min and has a specific business section where we want to understand how this can benefit you. This might be by using your products or expertise, running the event in a quiet time of year, or having installations located in different places around town – so we would love to capture this information from you.

ALSO – please email us, if you are interested in attending an online workshop to learn more? (outside of core work hours, no more than 1 hour, date in June TBC).


3. Queens Jubilee – Windows and Bunting

We will be showcasing all of your Jubilee inspired shop window designs throughout the month across digital channels. Please let us know if you would like any ‘red, white and blue’ bunting?


4. Dates for the Diary

Please see below and at this link (please click) a list of upcoming events between now and September, that you may wish to note in the diary and / or get more involved in. Please note, only the Food Festival is solely organised by us, but we are in contact with the organisers of other events if you wish to find out more.

Date Event Name  Location
02 until 05 June Queens Jubilee Weekend Town Centre
02 June The lighting of the Beacon Town Centre & Pump Rooms
04 June  Right Royal Picnic  Pump Room Gardens
26 June Leam Half Marathon Town
28 Jul until 8 August  Commonwealth Games – Big screen  Pump Room Gardens
29 Jul until 6 August Commonwealth Games Bowls Victoria Park
13 & 14 August  Art in the Park Jephson Gardens
14 August Bikerlott Old Town
20 August Warwickshire Pride Pump Room Gardens
25 Aug until 11 Sep National Bowls Competition Victoria Park
10 & 11 September  Leamington Food Festival* Pump Room Gardens
25 September Cars at the Spa Pump Room Gardens
Last Sunday each month Covent Garden Quarter Markets Warwick Street


5. Attract, Surprise, Inspire, Delight, Support and Lobby

Right now there is a lot happening behind the scenes and the BID Board is meeting regularly to discuss ideas and offer feedback.

We are planning activities that will attract, surprise, inspire and delight visitors in our town centre, and showcase local businesses and products, and well as a package of bespoke business support measures.

We are also speaking to local authorities, the LEP, MP, and investors and working with others to secure more support for businesses. This includes identifying (and lobbying for) grants and advice to support energy and business cost savings, engaging on new town centre developments and investment (e.g. the Argos site and House of Fraser’s new tenant Sumo, Future High St Fund and Share Prosperity Fund), vigorously challenging local price rises to services (car parking, parks etc), reviewing government proposals on business rates multiplier freeze /online tax (debate), tackling local vacant units and engaging with emerging government policy on this complex issue, and addressing emerging policy on carbon taxes and waste, among other things. There is a dizzying array of information circulating, which we will summarise as things become clearer.

This will be relevant to all sectors in different ways – so please keep a watch out for forthcoming emails and our newsletter very soon. For now, we wanted to keep this short as we know you are busy.

Please do not hesitate to get in touch if you have ideas or wish to learn more. Also, don’t forget to keep sending us your offers, product photos, promotions, job opportunities – and anything you wish for us to promote on our website and social media. A quick email to is all it takes.

Best wishes, 

Steph and Alison

March Update: Meeting, Rates, Road Works & Events

March Update: Meeting, Rates, Road Works & Events

We hope you are all well. Please see below a quick update on some questions that have been coming to us lately – and information about our upcoming business meeting.

BID Business Meeting: Wednesday 30th March
The Royal Pug (141 Regent Street, upstairs)
Arrive 5.30pm for a 6pm start.

Please see (image above) our invitation to our next Business Meeting. This will be an opportunity to hear about the variety of events and activities coming up in town. This includes the 70th Queens Jubilee Celebrations and the Commonwealth Games and we will be joined by representatives organising this. We will also update you on emerging developments and investment in the town centre – as well as all our upcoming promotions and activities.

Please email if you wish to join us, so we can plan for your attendance.


Road Works 

We have fed back business concerns relating to the impact of the extensive road works in and around Leamington to Warwickshire County Council and Warwick District Council. The issue has also been raised and discussed in parliament by our local MP Matt Weston. Like many, we feel there should have been better planning and coordination between the various agencies delivering works this year. Questions have also been raised about the timing of some works given we had a period of two years during Covid when roads were quieter.

However, we are conscious of how we mitigate impacts now and have asked Warwickshire County Council about compensation for businesses. You can also write to them by clicking here. As below we are also busy planning to activate the town centre wonderfully this summer.

To stay up to date with current works – and plan for future ones please see this link to a local map of planned works.


Business Rates Information

A number of businesses have asked us about what businesses rates they will be paying in the year ahead (1st April 2022 – 31st March 2023). As in the past, the amount you pay is related to the rateable value of the property from which you do business and the type of business you are (i.e. retail, hospitality, office etc). The rates multiplier and any rates relief is then applied. You can find your rateable value on the VOA by clicking here.

Please see some key information for 2022 – 23:

  • Small Business Rate Relief will continue at 100% for eligible businesses with a rateable value of 12,000 or less and on a % sliding scale for those with a rateable value of 12,001 – 14,999.
  • At the Budget, on 27th October 2021, the Chancellor announced the introduction of a new business rates relief scheme for retail, hospitality and leisure properties worth almost £1.7 billion in 2022-23. This will support the businesses that make our high streets and town centres a success and help them to evolve and adapt to changing consumer demands.
  • The 2022/23 Retail, Hospitality and Leisure Business Rates Relief scheme will provide eligible, occupied, retail, hospitality and leisure properties with a 50% relief, up to a cash cap limit of £110,000 per business.
  • The Government anticipates that local authorities will include details of the relief to be provided to eligible ratepayers for 2022/23 in their bills for the beginning of the 2022/23 billing cycle.
  • The guidance sets out the eligibility criteria for the scheme – as well as some examples of how it will be applied, can be found at:
  • The Business Rates multiplier rate is also staying the same this year with no increase.


Some Key Dates for Your Diary

Below are some keys dates of interest. We will update you further on activities surrounding these events at our Business Meeting – and in our forthcoming newsletter. Please do not hesitate to give us a call if you wish to discuss any of these in more detail.

Please note, the events with * are organised by BID Leamington. The others are organised by various other groups and organisations with whom we have some contact so can put you in touch.

Dates – 2022 Event
Last Sunday each month starting February Covent Garden Quarter Markets (Warwick Street)
10th April Regency Run
15th– 18th April Easter Weekend Trail and Activities*
2nd until 5th June  (4 day public holiday) Queens Jubilee Weekend
4th June Leamington ‘Right Royal Picnic’ Jubilee Event in the Pump Room Gardens*
26th June Leam Half Marathon
28th July until 8th August (12 days) Commonwealth Games – LIVE site and Big screen in Pump Room Gardens
29th July until 6th August Commonwealth Games Bowls in Victoria Park
13th & 14th August Art in the Park  
20th August Warwickshire Pride
25th August until 11th September National Bowls Competition – Victoria Park
10th & 11th September Leamington Food Festival*
25th September Cars at the Spa
October onwards Sunday Markets
31st October Halloween Trail*
November onwards Christmas Markets
TBC Christmas Light Switch-on
5th December Leamington Lantern Parade*


As always, we have lots of news, events and activities coming up, so please look out for our future updates.

You may have seen in recent news we are working with a small group of partners to deliver a feasibility study investigating a future event in Leamington – reigniting the historic ‘Lights of Leamington’. Information and a survey on this can be found here: You can also find out more via this Facebook Page:

Don’t forget the Royal Leamington Spa Town Centre Facebook page, Instagram and twitter is where we showcase what you are doing / offering. Please also join our Leamington Town Centre Facebook Group if you haven’t already and share your ideas, information, promotions etc. We also post updates on the BID Leamington Facebook Page and information here on our website.

Please stay in touch and we look forward to seeing you soon,

Steph and Alison

Lights of Leamington Feasibility Study Begins

Lights of Leamington Feasibility Study Begins

Memories of a historic community event, which treated visitors to a kaleidoscope of light installations, music and performances, are being sought as part of a study which could see it return to Leamington.

BID Leamington has secured funding from Arts Council England to conduct a feasibility study into reviving the Lights of Leamington festival for the town.

The festival ran in Jephson Gardens in July and August from 1951 to 1961 and saw the park and its trees lit in a rainbow of colour, including installations like magical animals, characters from fairy tales and city skylines.

There were also clowns and puppets, an open-air ballet, and food and drink stalls run by local businesses at the event which brought hundreds of thousands of visitors to Leamington.

A steering group has now been created which will be conducting a feasibility study in conjunction with Curated Place, an award-winning creative arts production company, to explore how the festival could be brought back with a renewed purpose for the businesses, communities and people of Leamington.

The research will consider how the event would be funded, what the modern-day festival could look like, the logistics of delivering it and most importantly, if it is something that residents across the area would welcome.

As part of this, those who attended or worked at the original event over the years are being encouraged to share their memories of Lights of Leamington, reflecting on what made it special and why it was so popular.

Residents, businesses and community groups across Leamington will be invited to sign up for workshops where they can get involved in the exciting challenge of making the historic festival fit for the 21st century and what they might like it to include.

Anyone who would like to contribute is being invited to first complete a short survey and register their interest for ongoing updates at A Lights of Leamington Facebook page has also been created to capture people’s thoughts and keep people informed of opportunities to get involved.

The potential return of the event has already received support from MP Matt Western, Royal Leamington Spa Town Council, Warwick District Council and Warwick District Creative Compact.

Stephanie Kerr, executive director of BID Leamington, said: “We were thrilled to receive a research grant from Arts Council England to see if it is possible to bring Lights of Leamington back.

“The approach of the BID is to help make the town centre a community centre, so we want to make sure the community is meaningfully involved in shaping the idea.

“We want to gauge interest and support and find out everything from what people would like to see and how it could be delivered, to the time of year they think it should take place.

“Our hope is to reinvent the festival for a new generation, embracing new technologies while reflecting its history, and we are very excited to be working with Curated Place, who bring considerable experience and expertise.”

Andy Brydon, director of Curated Place, said: “We are delighted to be working on this unique project that is deeply rooted in the history and memory of Leamington Spa.

“We specialise in planning, developing, delivering, managing and marketing major arts and music commissions, festivals, exhibitions across the UK and internationally.

“Drawing on our passion and experience, we will engage with the community and conduct research to map out a plan for bringing the Lights back to Leamington in a way that is both authentic to the memory but also looking to the future.”

Councillor Liam Bartlett, Warwick District Council Portfolio holder for Culture, Tourism and Leisure, added: “Lights of Leamington was a very special community event that ran for over 10 years and we know many people have fond memories of attending.

“We are very much in support of the feasibility study approach and look forward to seeing the outcome of the research.”

For more information, please see:




BID Update: Grants, Business Booster & Merry Christmas

BID Update: Grants, Business Booster & Merry Christmas

Morning everyone,

We hope you are all well. It has been a little while since our October newsletter (please view here) and we know some of you are very busy – while others will be once again digesting government advice relating to increasing Covid cases.

We want to keep this brief – but also reassure you of the support that is available as we go forwards. There is also a lot of behind-the-scenes work and lobbying going on, to ensure you and businesses around the Country are adequately supported as the situation changes.

Accordingly, this email contains the most up-to-date advice we have right now, but it will likely change, so please watch out for our emails and follow the social media and website pages listed at the bottom of the page as we will also post updates there.

This update covers the following:

  1. Business Booster – Lobbying for Support (Again)
  2. Grants – Yesterday’s Announcement – Websites to Bookmark
  3. Christmas Update & New Year Planning
  4. Looking Forwards, BID Support – Please Stay in Touch …


1. Business Booster Campaign – Lobbying for Support (Again).

Very quickly, we felt that you should know we have been working with other BIDs around England, to lobby for additional business support following the Plan B announcement two weeks ago.

We know that this impacted hospitality particularly, but our ‘asks’ apply to retail, leisure and hospitality sector businesses. The letter that was sent to the Chancellor on the 19th of December can be viewed here (please click here) – and a jpeg image of the ‘asks’ is below for your information.

In summary, this included:

  • BUSINESS RATES RELIEF:  provide businesses in the retail, hospitality and leisure sectors with 100% Business Rate Relief for up to and including 31st March 2022 [no cap]. After which we call on the Government to support the recovery by providing businesses in the retail, hospitality and leisure sectors with a 50% Business Rate Relief from 1st April 2022 to 30th June 2022 [no cap].
  • VAT EXTENSION: extend the current VAT reduction for the hospitality sector of 12.5% through to 31st March 2023 to allow for recovery.
  • GRANTS: introduce grants up to £15,000 by rateable value to businesses within the hospitality, retail and leisure sector in light of a difficult festive trading period, uncertain outlook and the impending rent quarter date of 25th December 2021.

As set out below, while today’s announcement is welcome – as you can see above and below, our industry colleagues feel the government will need to go further so will continue to engage with MPs and decision makers. Please let us know if you would like to support this work (on social media, with case study information etc).


2. Grants – Yesterday’s Announcement – Website to Bookmark

Yesterday’s announcement from the Chancellor of a £1bn fund for the hospitality sector and an extra £30m to help theatres and museums shows that he is listening to business concerns. In summary it includes:

  • Grants for hospitality and leisure businesses in England, worth up to £6,000 per premise. These will be administered through local authorities.
  • The resumption of the statutory sick pay rebate scheme, which will reimburse employers in the UK with fewer than 250 workers for the cost of paying statutory sick pay for Covid-related absences for up to two weeks.
  • £30 million further funding enabling more cultural organisations in England to apply for support during the winter (via the Culture Recovery Fund).


Grant Availability

Grants for Leamington hospitality and leisure businesses will once again be administered by Warwick District Council (WDC).

We were in contact with WDC in anticipation last week and again yesterday – to ensure that teams are being mobilised to deploy information and grants as swiftly as possible. We are not yet sure if there will be an application process, but we know it is urgently needed and we will keep businesses updated via this email and our social media pages (at the bottom of this email).

In addition, the WDC website has been updated with a holding statement – so please bookmark these pages:


Next Steps & Further Lobbying (For those who feel this falls short and those missed out)

On balance, the response to this has been mixed. It overlooks a number of sectors who have also been hit hard recently including hair and beauty, travel and others who have also seen cancellations. As set out above our asks cover all sectors, so this remains our focus. We are also conscious that the offer of ‘up to’ £6000 for hospitality and leisure will do little to cover recent losses. Below is a statement from Matt Sims who founded the ‘Business Booster’ Campaign:

“This isn’t the bailout businesses across the UK need and have been waiting for since Plan B was announced over two weeks ago. A £1bn package of support sounds impressive, but is a headline that distracts from the true reality that these are token measures and in no way reflect the reality that hospitality businesses are facing.”

“A £6,000 grant in no way compensates for the dramatic loss in trading hospitality businesses in particular are facing, and more important they can’t wait weeks for financial aid.”

“With speculation mounting of further restrictions, we need the Government to ensure any announcement is accompanied with a revised raft of financial support and measures to ensure hospitality, retail and leisure businesses get the support they need to mitigate closure and redundancies.”

So for now please stay in touch. As always we welcome your feedback and ‘on the ground experience’. We know that business circumstances vary widely and are available to help in a variety of areas, including signposting Health & Wellbeing, HR, financial and legal support.


3.  Christmas Update & New Year Planning

Taking account of recent uncertainty we wanted to reflect on the last month and signpost some options for the new year. Whilst we know footfall does not tell the whole story, our footfall cameras on Parade show that our recovery has been strong. Since September we have consistently reached 2019 levels – which bodes well for our ability to bounce back whatever comes our way in future. By percentage, our ‘footfall to date’ is above the midlands and national average.

(Click to view footfall graph)

We feel that we have a wonderful, local, connected local community that contributes to this resilience. Love Leamington #LoveLeam and the shop local message is valued and we know many people have enjoyed our Lantern Parade, Christmas Goody Bags (x250 on Small Business Saturday), Santa’s Post Box (over 700 letters to date), Elf Workshop and other partnerships (such as with Atmap) and activities.


4.  Looking Forwards, BID Support – Please Stay in Touch  

Throughout December we continued to showcase your businesses and products on our websites and social media platforms and this will continue into the New Year. Importantly if your circumstance change please let us know so we can update our websites and let the wider community know. Also, please email us content and ‘tag’ us into your social media posts.

The Royal Leamington Spa Town Centre Facebook page, Instagramtwitter and is where we showcase what you are now doing.

Please also join our Leamington Town Centre Facebook Group if you haven’t already and share your ideas, information, promotions etc. We also post updates on the BID Leamington Facebook Page and information on our website here.

We are optimistic that once we get over this next hurdle, 2022 is going to be fantastic. We are looking forward to the Queens Jubilee, the Commonwealth Games and lots more which we will update you on in due course.

In the meantime, we wish you and your teams a very safe and Merry Christmas and look forward to seeing you in the New Year.

Very best wishes – please take care and stay in touch.

Steph, Alison and Gary