Destination Leamington

A Premier Regency Shopping, Leisure and Business Destination

Maintaining and building on the strengths of Leamington Spa is imperative in this era of choice. Focused investment and promotional activity is needed to attract visitors, entice local residents and make the town compelling for business employees by offering an enhanced experience and building loyalty.

We continue to harness the strength of the Royal Leamington Spa brand to position and showcase the best of what the town and its businesses have to offer helping them to compete with the growth in on-line, out of town shopping and neighbouring retail destinations.

Key Project Areas

BID Leamington manages campaigns to attract, increase and retain the number of visitors to Royal Leamington Spa. 
This includes:-

  • Information and promotion through Royal Leamington Spa and Taste Leamington websites
  • Maps and Guides
  • Local and regional advertising and editorials in papers and magazines
  • Annual billboard advertising
  • Trainline advertising
  • Local radio and TV advertising campaigns
  • Wide range of events throughout the year

The Royal Leamington Spa Brand

As custodians of the strong and distinctive brand we drive forward regional and local promotion of the town to attract customers from neighbouring areas as well as national and international visitors.

Putting Leamington on the Map

To maintain its popularity Royal Leamington Spa needs to be continuously promoted to reach a wider audience beyond the immediate catchment area highlighting the town as a beautiful, attractive and buzzy destination.

BID Leamington has delivered an all encompassing marketing strategy. Advertising our Annual Food Festival in London and Birmingham, promoting the town on billboards, in magazines and through coach tour advertising brings visitors into the town for events, for Christmas and for tourism.

Working in partnership with complementary tourist destinations such as Compton Verney and collaborating to deliver projects like The Garden Town of Shakespeare Land at RHS Chelsea Flower Show continue to raise the profile of the town.

Featured Showreels

When we put Royal Leamington Spa on the map or in the news! 

When Royal Leamington Spa went to RHS Chelsea 

This is the extraordinary story of how a business community worked together to take a community funded garden to the RHS Chelsea Flower Show in 2014. The garden was designed by local business woman, Sarah Horne and Debbie Cooke. The garden went on to win a Silver Medal and was subsequently brought home to Jephson Gardens. 

Remember when Angels Arrived …

If you cast your mind back to 2015 Leamington hit the headlines when our angels landed on the streets of Leamington. This delighted shoppers and news outlets alike. Our angels were featured on BBC news, become the theme for the Radio 6 National Anthem of the Day, and made national headlines in the papers (including BBC News and the Daily Mail). Our angels are still with us, but these days they help with all kinds of things at Christmas time. Please enjoy this little trip down memory lane.