With the increase in online sales, towns face major competition to maintain Christmas trade in their centres. Making Royal Leamington Spa an attractive place to shop during Christmas, and creating a positive and interesting shopping experience is key to improving the town’s footfall.
In a good example of local agencies working together for the benefit of Royal Leamington Spa, the Christmas lights are sourced and organised jointly between the BID and Warwick District Council (WDC). The lights are funded by BID Leamington whilst the Christmas Lights Switch-On is organised by WDC. The installation, removal and storage of all the lights, together with the scheme outside the BID area, are funded by Warwick District Council, Leamington Town Council, and Sketts.