Creative Campaigns Attracting Visitors

Making Leamington Stand Out

Inspiring visitors to Leamington Spa to surprise and delight them is one of our specialities. Delivering campaigns that bring joy, and delivering something different offers reasons to visit Leamington and helps to increase loyalty and footfall.

Throughout the year BID Leamington organises and implements a range of customer-focused campaigns to promote the town and its offering. We enjoy developing creative campaigns around key dates, events and opportunities such as Christmas, school holidays, and welcoming students returning to university accommodation. We also enjoy shining a light on our businesses for international women’s day, small business Saturday, and independents day.

Below is a snapshot of projects, advertising and video clips from just a few of our promotional campaigns over the years.

Popular Past Projects

Leamington Sparkle at Christmas, supported with advertising, promotional campaigns and competitions.
Elf on the Loose!
Santa’s Post Box and Elf Workshop
Love Leam – Student Goody Bags (filled with business brochures)
Leamington Golden Ticket – Competition
Leamington Christmas Cracker – Scratch Cards
International Women’s Day Celebration Videos
Taste Leamington & Art in the Spa Local Guides

Please also see our Project Highlights for more details.

Please contact us to get involved in our promotions or find out more. We love showcasing local businesses. Also, keep a look out for our newsletters which are hand delivered, and our email updates.

Projects from BID Leamington

The BID team is here to keep you posted with all things that we’ve been doing. Below are some of the projects that we’ve recently been working on. If you have a project that you would like help delivering please contact us.

Say it with Flowers! Our Covid Approach

Spa Stars

Elves in Leamington

Santa’s Postbox

The Lights of Leamington Study

The Garden Town of Shakespeareland

Selected Campaign Examples (to 2020)

Below are examples of our campaigns up until Coivd – in March 2020. Please see our Covid support pages for details of activities during this period (March 2020 – June 2021). We carefully resumed our program of events and promotions in July 2021 with a hugely popular Food and Drink Festival in September 2021. There was a further Christmas lockdown in December 2021, after which activities resumed once again.

#LoveLeam - Feb 2020

#LoveLeam promotional activities included:

‘Love Leam’ Goody Bags x 300 (30 local business flyers)
Love Leam Challenge Competition
Produced ‘All you need is Leam’ video featuring 26 retailers
Adverts in local Newspapers
Adverts & Editorial in Live 24/7
Digital promotion across all channels – Twitter, Instagram, Facebook and YouTube

Christmas 2019

Christmas promotional activities include:

Lantern Parade 1st December
Brand new Christmas Lights
Leamington Christmas Cracker Scratch Card
Santa Elf Workshop held in The Royal Priors Shopping Centre
Adverts & Editorial in Live 24/7 Magazine
Digital promotion across all social media channels
Video created showcasing retailers
Adverts in local Newspapers
Coverage on local radio
Advertising on Birmingham TV

Christmas Cracker Scratch Card

Christmas Cracker Scratch Card promotional activities included:

£3500 worth of prizes given
Promotional activities ran between Monday 25th November to Sunday 15th December
15,000 scratch circulated locally
54 Town Centre businesses participating
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7 & Edge Magazine
Digital promotion across all channels – Twitter, Instagram, Facebook

Lantern Parade 2019

Lantern Parade promotional activities included:

Lantern Parade
Experience a Magical Christmas
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7 & Edge Magazine
Digital promotion across all channels – Twitter, Instagram, Facebook

Halloween 2019

October promotional activities included:

Pumpkin Path 26th-31st October
47 participating retailers
£500 worth of prizes given
2000 maps circulated locally
Social media across all platforms
Pr half page advert in Leamington Observer and Stratford Observer
Promoted on Royal Leamington Spa website

Food and Drink Festival 2019

Food & Drink Festival promotional activities included:

Advertising – Local Papers, Magazines
London Marylebone – both Food Fest & Visit Leam
Birmingham & Coventry – Trainline PostersCoventry Clear Chanel BIllboards
Radio Advertising – Touch FM and Free Radio
Social Media across all platforms
Advertising on Birmingham TV

Summer of Fun: June 2019

Summer of Fun promotional activities included:

Sponsoring local events
Advertising – Local Papers, Magazines (Summer of Fun)
Adverts & Editorial in Live 24/7
Digital promotion across all channels – Twitter, Instagram, Facebook
Promoted on Royal Leamington Spa website

Digital Showcase: May- June 2019

The Digital Activities have included:

Guess the Shop (highlighting 10 retailers)
A to Z (highlighting 26 retailers)
Father’s Day digital campaign
Individual Facebook Live’s with retailers
Social Media Training Sessions
Increase on reach, engagement and followers on all platforms
Digital promotion across all channels –Twitter, Instagram, Facebook

Little Book Of Offers & Mother's Day: March- May 2019

Promotional activities include:

Little Book Of Offers – April / May x 5,000
Featured over 70 retailers
‘Tell us why you love’ Digital Campaign
Spoil Your Mother press campaign
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7 & Edge Magazine

Spring into Leamington: Easter 2019

Easter promotional activities included:

Great Easter Egg Hunt! Local Trail
Featured over 60 businesses
Spring into Leamington – What’s On Advertising
Adverts in local Newspapers
Digital promotion across all channels – Twitter, Instagram, Facebook
Promoted on Royal Leamington Spa website

International Women's Day: March 2019

International Women’s Day promotional activities include:

Produced an individual video for 7 Retailers
The posts were viewed 7,624 times on social media
The posts also reached 25,868 people
The retailer that had the most views was Esque Beauty with 1,747 views
Digital promotion across all social media channels
Adverts in local Newspapers
Promoted on Royal Leamington Spa website

LoveLeam: Feb 2019

#LoveLeam promotional activities included:

‘Love Leam’ Goody Bags x 300 (30 local business flyers)
Love Leam Challenge Competition
Tell us why you #LoveLeam digital campaign
Produced ‘Love is all around Leamington’ Video featuring 24 retailers
Adverts in local Newspapers
Digital promotion across all channels – Twitter, Instagram, Facebook and YouTube

2018

Christmas 2018

Christmas promotional activities include:

Luminate Leam – Lantern Parade 2nd December
Living advent Calendar 1st -24th December
Shop local Spa’kle app competition 1st-20th December
Adverts & Editorial in Live 24/7 Magazine & Cornfield
Coventry clear chanel billboards & M6 Tower
Digital promotion across all social media channels
Adverts in local Newspapers
Promoted on Royal Leamington Spa website
Coverage on local radio

Luminate Leam 2018

Event promotional activities include:

2nd December 2 pm- 6 pm, 2000 Expected participants
500 Lanterns made over 4 lantern making workshops
Lantern procession around Jephson Gardens
Radio coverage on BBC Coventry& Warwickshire Radio
Adverts in Local Newspaper in Leamington Observer , Kenilworth Weekly &Leamington Courier
Advertorial in What’s on Live Magazine
Promoted on Royal Leamington Spa website
Digital promotion across of social media channels

Halloween Pumpkin Path 2018

October promotional activities included:

Pumpkin Path 27th-31st October
40 participating retailers
£500 worth of prizes given
2000 maps circulated locally
Social media across all platforms
Pr half page advert in Leamington Observer and Stratford Observer
Promoted on Royal Leamington Spa website

Leamington Digital Summer Showcase 2018

Leamington Digital Summer Showcase promotional activities included:

Featured over 30 retailers
Three dedicated posts on Facebook and Twitter
The posts were viewed 181,862 times on social media
The posts were also engaged with by 2,362 people
The retailer that had the most impressions was Leamington Wine Company with 10,485 views
Digital training was given to over 15 businesses during the showcase

Food & Drink Festival 2018

Food & Drink Festival promotional activities included:

Advertising – Local Papers, Magazines
London Marylebone – both Food Fest & Visit Leam
Birmingham & Coventry – Trainline Posters
Coventry Clear Chanel BIllboards
Radio Advertising – Touch FM and Free Radio
Social Media across all platforms

Summer of Fun 2018

Summer of Fun promotional activities included:

Sponsoring local events
Advertising – Local Papers, Magazines (Summer of Fun)
Trainline Advertising – Birmingham / Coventry
Adverts & Editorial in Live 24/7
Digital promotion across all channels – Twitter, Instagram, Facebook

Coach Tour Operators 2018

Coach Tour Operator promotional activities included:

Coach Tours – April (Summer of Fun)
Coach Tours – June / July (Xmas)
Editorial in Coach Tours UK

Hop into Town: Easter 2018

Easter promotional activities included:

Great Easter Egg Hunt! Local Trail
Hop into Town – What’s On Advertising
Digital promotion across all channels – Twitter, Instagram, Facebook

2017

Love Leam & Little Book of Offers Feb-May 2018

April – June 2018 promotional activities included:

‘Love Leam’ Goody Bags x 500 (28 local business flyers)
Love Leam Challenge Competition
Little Book Of Offers – April / June x 10,000
Installation of 2 x Monoliths in Town

Digital Showcase: January - May 2018

January – May 2018 promotional activities included:

Focus on ‘Love Leam’ campaign.
Retailer posts on social media.
Event promotion on behalf of businesses.
Retailer training 1:1 sessions
Increase on reach and engagement on all platforms.
Digital promotion across all channels – Twitter, Instagram, Facebook.

Have a magical Christmas 2017

Christmas promotional activities included:

Golden Ticket
Lantern Parade
Leamington Christmas Showcase
Selfie Santa
Coverage on local radio
Coventry City Centre Billboard Advertising
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7 & Edge Magazine
Digital promotion across all channels – Twitter, Instagram, Facebook

Lantern Parade 2017

Lantern Parade promotional activities included:

Lantern Parade
Experience a Magical Christmas
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7 & Edge Magazine
Digital promotion across all channels – Twitter, Instagram, Facebook

Digital Showcase: Nov-Dec 2017

The Digital Showcase activities included:

Leamington Christmas Showcase (highlighting 30 businesses on social media)
Selfie Santa (highlighting 12 retailers)
Social Media Training Sessions
Increase on reach and engagement on all platforms
Digital promotion across all channels – Twitter, Instagram, Facebook

Golden Ticket Dec 2017

Golden Ticket promotion also included:

Golden Ticket Promotion
2,000 Entries
Over 80 Retailers involved
Competitions & events incl Radio
Local paper advertising & PR
Digital Advertising – Twitter, Facebook, Instagram
Live 24/7 Advert & editorial

Pumpkin Path- October 2017

October promotional activities included:

Pumpkin Path 28th – 31st October
30 Retailers involved
135 Entries
Digital promotion across all channels – Twitter, Instagram, Facebook

Leamington Food and Drink Festival 2017

Leamington Food and Drink Festival promotional activities included:

Local papers
25,000 people attended over 2 days
150 Stalls with 55 Bid Retailers involved
Digital promotion across all channels – Twitter, Instagram, Facebook

Taste Leamington Launch & Fiesta of Flavour

May 2017 promotions also included:

Taste Leamington Launch
Fiesta of Flavour – Regent Court Event
Competitions & events incl Radio
Local paper advertising & PR
Digital Advertising – Twitter, Facebook, Instagram
Live 24/7 Advert & editorial

Spring into Town & Coach Tours

April 2017 promotional activities included:

Coach Tours – Summer Events Advert & Editorial
Digital promotion across all channels – Twitter, Instagram, Facebook

Mothers Day - Spoil Her

April 2017 promotional activities included:

Mother Day promotion
Local papers and digital promotion

Love Leam & #WDYT

February – March 2017 promotions also included:

Love Leam 2017 including #WDYT
Digital promotion – via Social Media
Competitions & events
Local paper advertising & PR
Coventry Telegraph website MPU

2016

Christmas - Nutcrackers & Golden Ticket

December 2016 promotional activities included:

Nutcracker Trail
Have a Magical Christmas
Adverts in local papers – Courier, Observer
Coventry Telegraph & Christmas Supplement
Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more

Lantern Parade & Christmas

November 2016 promotional activities included:

Lantern Parade promotion
Experience a Magical Christmas
Adverts in local papers – Courier, Observer
Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more
M6 Digital Tower – Christmas in Leamington

Shop Local & Halloween

October 2016 promotions also included:

Pumpkin Path – Editorial, Artwork & Trail
Shop Local – Observer, Courier & Coventry Telegraph

Coach Tours & Weddings

Sept – October 2016 promotional activities included:

Coach Tours Christmas Supplement
Weddings in Leamington – Live 24/7 Editorial & Artwork
Local Adverts – Observer.

Food & Drink Festival

August 2016 promotions also included:

Edge and Live 24/7 Magazine: Editorial and Artwork
What’s On Package – Artwork, Digital
Observer & Courier – Full & Half Page Adverts
Observer – Front Page Strap
Coventry Telegraph – South Warwickshire A5 Magazine
Clear Channel: Leamington Food & Drink Festival (2 Adshell sites – Upper Precinct, West Orchards)

Train-line Advertising

August – September 2016 train-line promotions included:

Art in the Park: July 11th until August 7th (Passenger Panels of Line 172 & 323, Birmingham Region)
Food & Drink Festival: July 11th until September 18th (Passenger Panels of Line 172 & 323, Birmingham Region)
Royal Leamington Spa: August 15th until September 12th (Marylebone Station Escalator Panels)

Art in the Park Festival

July – August 2016 train-line promotions included:

Focus on ‘Art in the Park Festival’
Adverts in Coventry Telegraph
Local Adverts – Observer, Courier
Adverts & feature in Primary Times, Schools Out & Raring to Go
Advert featured in Leamington and Warwickshire Living Magazine

Summer of Fun

July 2016 promotional activities also included:

Focus on Summer of Fun:
- ‘Art in the Park Festival’
- ‘Food and Drink Festival’
Advert featured in regional magazine What’s On
Adverts in Coventry Telegraph, Observer, Courier
Advert featured in Leamington and Warwickshire Living Magazine.
Editorial feature on Coventry Telegraph Online

Summer Has Landed

July 2016 promotional activities included:

Focus on ‘Summer has Landed’.
Adverts in local papers;
Featured in Edge & Live 24/7 Magazine (page 32-33; 8 businesses mentioned) and Coach Tours UK

M6 Tower & Coach Tours

June /July 2016 promotional activities included:

Focus on ‘Visit Royal Leamington Spa‘
Regional and National Advertising
Advert in Coach Tours UK
M6 Digital Tower – ‘Escape the Herd’

Summer of Fun - Whats On

June 2016 promotional activities included:

Focus on ‘Join in the Summer of Fun‘
Adverts in local papers – Observer & Courier
Online Editorial feature with Coach Tours UK

Shop Local

May 2016 promotional activities included:

Focus on ‘Shop Local’
Adverts in local papers
Advert & Editorial in Live 24/7 (pg. 32-33; 19 businesses mentioned)

Easter - Hop into Town

March 2016 promotional activities included:

Focus on ‘Hop into Town this Easter‘.
Adverts in local papers;
Adverts & Editorial (9 businesses were mentioned) in Live 24/7 & Edge Magazine.

Mothers Day

March 2016 promotion included:

Spoil Your Mother …
Adverts in local papers;
Adverts in Live 24/7.

Leam Weddings

March 2016 promotional activities included:

Focus on Weddings, a ‘one-stop shop‘.
Adverts in local papers;
Adverts & Editorial in Live 24/7 (24 businesses mentioned).

Spring into Town

April 2016 promotional activities included:

Focus on ‘What’s On’ this spring.
Adverts in local papers;
Advert & Editorial in Leamington & Warwick Living

'Love Leam' Month

February 2016 promotional activities included:

Focus on ‘Love Leam‘ campaign.
Adverts in local papers – Courier & Observer.
Adverts & Editorial in Live 24/7 & Edge Magazine.

Christmas & Golden Ticket

December 2015 promotional activities included:

Focus on Christmas
Golden Ticket Promotion
Special feature – Shopping in Park Street
Adverts in local papers – Courier, Observer
Adverts & Editorial (23 businesses were mentioned) in Live 24/7 & Edge Magazine.

Lantern Parade & Christmas

November 2015 promotional activities included:

Lantern Parade promotion
Experience a Magical Christmas
Adverts in local papers – Courier, Observer.
Adverts & Editorial in Live 24/7 & Edge Magazine.

Plan Your Ideal Wedding

October 2015 promotional activities included:

‘Weddings in Royal Leamington Spa’.
Adverts in local papers;
Adverts & Editorial (25 businesses mentioned) in Live 24/7 & Edge Magazine.

Little Book of Offers

Full of fantastic offers from over 120 independent and national retailers, the twice-yearly Little Book has become a huge success in achieving customer retention and encouraging shoppers to make Royal Leamington Spa their destination of choice.

Late Night Guides

To help any visitor wishing to take advantage of the vibrant late night offering in Leamington’s town centre, BID created a handy credit card- sized guide.

Bus station posters

With posters at bus stops in London’s busy Victoria, Warwick Parkway, Stratford-upon-Avon and Bicester Village (even in Chinese!) train stations, Leamington Spa is promoted to visitors from far and wide.