Creative Campaigns Attracting Visitors
Making Leamington Stand Out
Inspiring visitors to Leamington Spa to surprise and delight them is one of our specialities. Delivering campaigns that bring joy, and delivering something different offers reasons to visit Leamington and helps to increase loyalty and footfall.
Throughout the year BID Leamington organises and implements a range of customer-focused campaigns to promote the town and its offering. We enjoy developing creative campaigns around key dates, events and opportunities such as Christmas, school holidays, and welcoming students returning to university accommodation. We also enjoy shining a light on our businesses for international women’s day, small business Saturday, and independents day.
Below is a snapshot of projects, advertising and video clips from just a few of our promotional campaigns over the years.
Popular Past Projects
- Leamington Sparkle at Christmas, supported with advertising, promotional campaigns and competitions.
- Elf on the Loose!
- Santa’s Post Box and Elf Workshop
- Love Leam – Student Goody Bags (filled with business brochures)
- Leamington Golden Ticket – Competition
- Leamington Christmas Cracker – Scratch Cards
- International Women’s Day Celebration Videos
- Taste Leamington & Art in the Spa Local Guides
Please also see our Project Highlights for more details.
Please contact us to get involved in our promotions or find out more. We love showcasing local businesses. Also, keep a look out for our newsletters which are hand delivered, and our email updates.
Projects from BID Leamington
The BID team is here to keep you posted with all things that we’ve been doing. Below are some of the projects that we’ve recently been working on. If you have a project that you would like help delivering please contact us.
Selected Campaign Examples (to 2020)
Below are examples of our campaigns up until Coivd – in March 2020. Please see our Covid support pages for details of activities during this period (March 2020 – June 2021). We carefully resumed our program of events and promotions in July 2021 with a hugely popular Food and Drink Festival in September 2021. There was a further Christmas lockdown in December 2021, after which activities resumed once again.
#LoveLeam - Feb 2020
#LoveLeam promotional activities included:
- ‘Love Leam’ Goody Bags x 300 (30 local business flyers)
- Love Leam Challenge Competition
- Produced ‘All you need is Leam’ video featuring 26 retailers
- Adverts in local Newspapers
- Adverts & Editorial in Live 24/7
- Digital promotion across all channels – Twitter, Instagram, Facebook and YouTube
Christmas 2019
- Lantern Parade 1st December
- Brand new Christmas Lights
- Leamington Christmas Cracker Scratch Card
- Santa Elf Workshop held in The Royal Priors Shopping Centre
- Adverts & Editorial in Live 24/7 Magazine
- Digital promotion across all social media channels
- Video created showcasing retailers
- Adverts in local Newspapers
- Coverage on local radio
- Advertising on Birmingham TV
Christmas Cracker Scratch Card
- £3500 worth of prizes given
- Promotional activities ran between Monday 25th November to Sunday 15th December
- 15,000 scratch circulated locally
- 54 Town Centre businesses participating
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7 & Edge Magazine
- Digital promotion across all channels – Twitter, Instagram, Facebook
Lantern Parade 2019
- Lantern Parade
- Experience a Magical Christmas
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7 & Edge Magazine
- Digital promotion across all channels – Twitter, Instagram, Facebook
Halloween 2019
October promotional activities included:
- Pumpkin Path 26th-31st October
- 47 participating retailers
- £500 worth of prizes given
- 2000 maps circulated locally
- Social media across all platforms
- Pr half page advert in Leamington Observer and Stratford Observer
- Promoted on Royal Leamington Spa website
Food and Drink Festival 2019
Food & Drink Festival promotional activities included:
- Advertising – Local Papers, Magazines
- London Marylebone – both Food Fest & Visit Leam
- Birmingham & Coventry – Trainline PostersCoventry Clear Chanel BIllboards
- Radio Advertising – Touch FM and Free Radio
- Social Media across all platforms
- Advertising on Birmingham TV
Summer of Fun: June 2019
- Sponsoring local events
- Advertising – Local Papers, Magazines (Summer of Fun)
- Adverts & Editorial in Live 24/7
- Digital promotion across all channels – Twitter, Instagram, Facebook
- Promoted on Royal Leamington Spa website
Digital Showcase: May- June 2019
- Guess the Shop (highlighting 10 retailers)
- A to Z (highlighting 26 retailers)
- Father’s Day digital campaign
- Individual Facebook Live’s with retailers
- Social Media Training Sessions
- Increase on reach, engagement and followers on all platforms
- Digital promotion across all channels –Twitter, Instagram, Facebook
Little Book Of Offers & Mother's Day: March- May 2019
- Little Book Of Offers – April / May x 5,000
- Featured over 70 retailers
- ‘Tell us why you love’ Digital Campaign
- Spoil Your Mother press campaign
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7 & Edge Magazine
Spring into Leamington: Easter 2019
- Great Easter Egg Hunt! Local Trail
- Featured over 60 businesses
- Spring into Leamington – What’s On Advertising
- Adverts in local Newspapers
- Digital promotion across all channels – Twitter, Instagram, Facebook
- Promoted on Royal Leamington Spa website
International Women's Day: March 2019
- Produced an individual video for 7 Retailers
- The posts were viewed 7,624 times on social media
- The posts also reached 25,868 people
- The retailer that had the most views was Esque Beauty with 1,747 views
- Digital promotion across all social media channels
- Adverts in local Newspapers
- Promoted on Royal Leamington Spa website
LoveLeam: Feb 2019
#LoveLeam promotional activities included:
- ‘Love Leam’ Goody Bags x 300 (30 local business flyers)
- Love Leam Challenge Competition
- Tell us why you #LoveLeam digital campaign
- Produced ‘Love is all around Leamington’ Video featuring 24 retailers
- Adverts in local Newspapers
- Digital promotion across all channels – Twitter, Instagram, Facebook and YouTube
2018
Christmas 2018
- Luminate Leam – Lantern Parade 2nd December
- Living advent Calendar 1st -24th December
- Shop local Spa’kle app competition 1st-20th December
- Adverts & Editorial in Live 24/7 Magazine & Cornfield
- Coventry clear chanel billboards & M6 Tower
- Digital promotion across all social media channels
- Adverts in local Newspapers
- Promoted on Royal Leamington Spa website
- Coverage on local radio
Luminate Leam 2018
- 2nd December 2 pm- 6 pm, 2000 Expected participants
- 500 Lanterns made over 4 lantern making workshops
- Lantern procession around Jephson Gardens
- Radio coverage on BBC Coventry& Warwickshire Radio
- Adverts in Local Newspaper in Leamington Observer , Kenilworth Weekly &Leamington Courier
- Advertorial in What’s on Live Magazine
- Promoted on Royal Leamington Spa website
- Digital promotion across of social media channels
Halloween Pumpkin Path 2018
- Pumpkin Path 27th-31st October
- 40 participating retailers
- £500 worth of prizes given
- 2000 maps circulated locally
- Social media across all platforms
- Pr half page advert in Leamington Observer and Stratford Observer
- Promoted on Royal Leamington Spa website
Leamington Digital Summer Showcase 2018
- Featured over 30 retailers
- Three dedicated posts on Facebook and Twitter
- The posts were viewed 181,862 times on social media
- The posts were also engaged with by 2,362 people
- The retailer that had the most impressions was Leamington Wine Company with 10,485 views
- Digital training was given to over 15 businesses during the showcase
Food & Drink Festival 2018
Food & Drink Festival promotional activities included:
- Advertising – Local Papers, Magazines
- London Marylebone – both Food Fest & Visit Leam
- Birmingham & Coventry – Trainline Posters
- Coventry Clear Chanel BIllboards
- Radio Advertising – Touch FM and Free Radio
- Social Media across all platforms
Summer of Fun 2018
Summer of Fun promotional activities included:
- Sponsoring local events
- Advertising – Local Papers, Magazines (Summer of Fun)
- Trainline Advertising – Birmingham / Coventry
- Adverts & Editorial in Live 24/7
- Digital promotion across all channels – Twitter, Instagram, Facebook
Coach Tour Operators 2018
- Coach Tours – April (Summer of Fun)
- Coach Tours – June / July (Xmas)
- Editorial in Coach Tours UK
Hop into Town: Easter 2018
- Great Easter Egg Hunt! Local Trail
- Hop into Town – What’s On Advertising
- Digital promotion across all channels – Twitter, Instagram, Facebook
2017
Love Leam & Little Book of Offers Feb-May 2018
- ‘Love Leam’ Goody Bags x 500 (28 local business flyers)
- Love Leam Challenge Competition
- Little Book Of Offers – April / June x 10,000
- Installation of 2 x Monoliths in Town
Digital Showcase: January - May 2018
- Focus on ‘Love Leam’ campaign.
- Retailer posts on social media.
- Event promotion on behalf of businesses.
- Retailer training 1:1 sessions
- Increase on reach and engagement on all platforms.
- Digital promotion across all channels – Twitter, Instagram, Facebook.
Have a magical Christmas 2017
- Golden Ticket
- Lantern Parade
- Leamington Christmas Showcase
- Selfie Santa
- Coverage on local radio
- Coventry City Centre Billboard Advertising
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7 & Edge Magazine
- Digital promotion across all channels – Twitter, Instagram, Facebook
Lantern Parade 2017
- Lantern Parade
- Experience a Magical Christmas
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7 & Edge Magazine
- Digital promotion across all channels – Twitter, Instagram, Facebook
Digital Showcase: Nov-Dec 2017
- Leamington Christmas Showcase (highlighting 30 businesses on social media)
- Selfie Santa (highlighting 12 retailers)
- Social Media Training Sessions
- Increase on reach and engagement on all platforms
- Digital promotion across all channels – Twitter, Instagram, Facebook
Golden Ticket Dec 2017
- Golden Ticket Promotion
- 2,000 Entries
- Over 80 Retailers involved
- Competitions & events incl Radio
- Local paper advertising & PR
- Digital Advertising – Twitter, Facebook, Instagram
- Live 24/7 Advert & editorial
Pumpkin Path- October 2017
- Pumpkin Path 28th – 31st October
- 30 Retailers involved
- 135 Entries
- Digital promotion across all channels – Twitter, Instagram, Facebook
Leamington Food and Drink Festival 2017
- Local papers
- 25,000 people attended over 2 days
- 150 Stalls with 55 Bid Retailers involved
- Digital promotion across all channels – Twitter, Instagram, Facebook
Taste Leamington Launch & Fiesta of Flavour
- Taste Leamington Launch
- Fiesta of Flavour – Regent Court Event
- Competitions & events incl Radio
- Local paper advertising & PR
- Digital Advertising – Twitter, Facebook, Instagram
- Live 24/7 Advert & editorial
Spring into Town & Coach Tours
- Coach Tours – Summer Events Advert & Editorial
- Digital promotion across all channels – Twitter, Instagram, Facebook
Mothers Day - Spoil Her
- Mother Day promotion
- Local papers and digital promotion
Love Leam & #WDYT
- Love Leam 2017 including #WDYT
- Digital promotion – via Social Media
- Competitions & events
- Local paper advertising & PR
- Coventry Telegraph website MPU
2016
Christmas - Nutcrackers & Golden Ticket
- Nutcracker Trail
- Have a Magical Christmas
- Adverts in local papers – Courier, Observer
- Coventry Telegraph & Christmas Supplement
- Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more
Lantern Parade & Christmas
- Lantern Parade promotion
- Experience a Magical Christmas
- Adverts in local papers – Courier, Observer
- Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more
- M6 Digital Tower – Christmas in Leamington
Shop Local & Halloween
- Pumpkin Path – Editorial, Artwork & Trail
- Shop Local – Observer, Courier & Coventry Telegraph
Coach Tours & Weddings
- Coach Tours Christmas Supplement
- Weddings in Leamington – Live 24/7 Editorial & Artwork
- Local Adverts – Observer.
Food & Drink Festival
- Edge and Live 24/7 Magazine: Editorial and Artwork
- What’s On Package – Artwork, Digital
- Observer & Courier – Full & Half Page Adverts
- Observer – Front Page Strap
- Coventry Telegraph – South Warwickshire A5 Magazine
- Clear Channel: Leamington Food & Drink Festival (2 Adshell sites – Upper Precinct, West Orchards)
Train-line Advertising
- Art in the Park: July 11th until August 7th (Passenger Panels of Line 172 & 323, Birmingham Region)
- Food & Drink Festival: July 11th until September 18th (Passenger Panels of Line 172 & 323, Birmingham Region)
- Royal Leamington Spa: August 15th until September 12th (Marylebone Station Escalator Panels)
Art in the Park Festival
- Focus on ‘Art in the Park Festival’
- Adverts in Coventry Telegraph
- Local Adverts – Observer, Courier
- Adverts & feature in Primary Times, Schools Out & Raring to Go
- Advert featured in Leamington and Warwickshire Living Magazine
Summer of Fun
- Focus on Summer of Fun:
- ‘Art in the Park Festival’
- ‘Food and Drink Festival’
- Advert featured in regional magazine What’s On
- Adverts in Coventry Telegraph, Observer, Courier
- Advert featured in Leamington and Warwickshire Living Magazine.
- Editorial feature on Coventry Telegraph Online

Summer Has Landed
- Focus on ‘Summer has Landed’.
- Adverts in local papers;
- Featured in Edge & Live 24/7 Magazine (page 32-33; 8 businesses mentioned) and Coach Tours UK
M6 Tower & Coach Tours
- Focus on ‘Visit Royal Leamington Spa‘
- Regional and National Advertising
- Advert in Coach Tours UK
- M6 Digital Tower – ‘Escape the Herd’

Summer of Fun - Whats On
- Focus on ‘Join in the Summer of Fun‘
- Adverts in local papers – Observer & Courier
- Online Editorial feature with Coach Tours UK

Shop Local
- Focus on ‘Shop Local’
- Adverts in local papers
- Advert & Editorial in Live 24/7 (pg. 32-33; 19 businesses mentioned)
Easter - Hop into Town
- Focus on ‘Hop into Town this Easter‘.
- Adverts in local papers;
- Adverts & Editorial (9 businesses were mentioned) in Live 24/7 & Edge Magazine.

Mothers Day
- Spoil Your Mother …
- Adverts in local papers;
- Adverts in Live 24/7.
Leam Weddings
- Focus on Weddings, a ‘one-stop shop‘.
- Adverts in local papers;
- Adverts & Editorial in Live 24/7 (24 businesses mentioned).

Spring into Town
- Focus on ‘What’s On’ this spring.
- Adverts in local papers;
- Advert & Editorial in Leamington & Warwick Living

'Love Leam' Month
- Focus on ‘Love Leam‘ campaign.
- Adverts in local papers – Courier & Observer.
- Adverts & Editorial in Live 24/7 & Edge Magazine.
Christmas & Golden Ticket
- Focus on Christmas
- Golden Ticket Promotion
- Special feature – Shopping in Park Street
- Adverts in local papers – Courier, Observer
- Adverts & Editorial (23 businesses were mentioned) in Live 24/7 & Edge Magazine.

Lantern Parade & Christmas
- Lantern Parade promotion
- Experience a Magical Christmas
- Adverts in local papers – Courier, Observer.
- Adverts & Editorial in Live 24/7 & Edge Magazine.

Plan Your Ideal Wedding
- ‘Weddings in Royal Leamington Spa’.
- Adverts in local papers;
- Adverts & Editorial (25 businesses mentioned) in Live 24/7 & Edge Magazine.

Little Book of Offers

Late Night Guides

Bus station posters
Leamington Food & Drink Festival Show-reel
The video below can be found on the ‘Royal Leamington Spa Town Centre YouTube Channel’. It was shot in 2014.