Watch This Space

Watch This Space

Take a look at the story behind the window design …

Watch This Space!

Delivered by BID Leamington

Watch this space is an ambitious, vibrant campaign to bring unused high street windows to life in Royal Leamington Spa.

The initiative spearheaded by BID Leamington aims to temporarily transform the windows of empty stores and bring a touch of style to exteriors while properties find new purpose and tenants.

The ‘Watch this Space’ campaign is a collaborative effort between BID Leamington, local agents, property owners and local businesses Craig Spivey Creative, TonyG and Gallery Photiq. Together they have a wealth of global retail and design experience to draw on and wish to inspire anticipation as the town is poised for a range of exciting developments in the town centre.

The eye-catching images have been developed by taking photographs of cut-glass vessels in the Leamington Spa Art Gallery & Museum to capture the town’s sparkle.

First on the list for the smartening-up treatment are the ground floor windows of the former House of Fraser store on the Parade. The property is being refurbished into a high-quality office and design space called Bedford Street Studios with video gaming company Sumo Digital set to occupy the first and second floors over the next few months.

Stephanie Kerr, Executive Director at BID Leamington, said: “We were increasingly concerned about key sites looking unloved and when we contacted local agents and property owners, we received a positive response to our ideas to help support their transformation.

“We want to surprise and delight residents and visitors with these colourful and intriguing images and maintain the celebration of our beautiful town centre whilst businesses are developed for new uses.

“It’s the first stage in a new approach which we hope in future may lead to including Augmented Reality activity, pop-up art and working with new tenants to explain their plans for each site.

“Similar windows campaigns have been run in towns and cities throughout the UK with vinyl graphics being used to brighten up stores that have closed down, so here in Leamington we want to build on this and take it a step further.”

Nat Coalson of Gallery Photiq photographed the beautiful historic assets, and working with Craig Spivey Creative and TonyG, the images have been transformed into high-quality vinyl graphics to adorn the windows.

Coalson said: “I’m grateful to be involved with this project, which has been an exciting opportunity for me to create abstract photography that conveys the beautiful essence of our special town.”

Heather Golding from TonyG added: “As a Leamingtonian, it’s been really rewarding to add something of value to this project. Our work takes us across the UK from Edinburgh to Bicester Village to Bond Street, so being able to apply some premium retail experience to our hometown is very fitting.

“Working with the glass photography was great fun, creating illustrative treatments for an abstract and painterly effect. Taking historic patterns from glassware and putting them back on glass in a different form over 100 years later, was also a nice circle!”

Craig Spivey, Independent Creative Director, said: “One of the new ways we have developed to express Leamington’s sparkle is through the photography of the glass collection in our local museum. Leamington Spa’s fortunes were built on water and these beautiful images of vessels from its heyday as a resort capture the many colourful facets of the town.

“It’s a dynamic way of presenting Victorian decorative arts with a fresh, contemporary edge that’s very unique to Leamington and adds a little extra layer of meaning to the designs we produce.”

For more details see:
Bedford Street Studios:

Christmas Lights

Christmas Lights

Leamington Christmas Lights

Delivered by BID Leamington in partnership with Leamington Spa Town Council and Warwick District Council (WDC).

With the increase in online sales, towns face major competition to maintain Christmas trade in their centres.

Making Royal Leamington Spa an attractive place to shop during Christmas, and creating a positive and interesting shopping experience is key to improving the town’s footfall.

In a good example of local agencies working together for the benefit of Royal Leamington Spa, the Christmas lights are sourced and organised jointly between the BID Leamington and Warwick District Council (WDC).

The lights are funded by BID Leamington whilst the Christmas Lights Switch-On is organised by WDC. The installation, removal and storage of all the lights, together with the scheme outside the BID area, are funded by Warwick District Council and Royal Leamington Spa Town Council.

Hanging Baskets

Hanging Baskets

Leamington Hanging Baskets

Delivered by BID Leamington

BID Leamington takes pride in the town’s already enviable beauty and seeks to “improve upon perfection” in an appropriate manner, ensuring Royal Leamington Spa maintains its position as the place to be.

Our hanging baskets are an important part of making the town centre look attractive during the summer months and are always met with a positive response from both shoppers and retailers. Approximately 250 baskets are displayed within the BID area from June through to October.

BID Leamington is currently responsible for purchasing the hanging baskets within the BID area which complement the rest of the town’s baskets and flower themes supplied by Warwick District Council.

The beautiful floral display throughout the town centre often results in our town winning GOLD in the regional Heart of England in Bloom awards!

The Garden Town of Shakespeareland

The Garden Town of Shakespeareland

The Garden Town of Shakespeareland

Delivered by BID Leamington, Sarah Horne Flowers, Creative Garden Design and Charles Branson Design

This was an ambitious project to showcase Royal Leamington Spa at the RHS Chelsea Flower Show in 2014 and the garden won a coveted Chelsea Silver Medal.

This enchanting exhibit was the result of the enthusiasm and involvement of local businesses, organisations, schools and individuals who brought together their skills, their resources and their energy.  The team were overwhelmed by the response from the local community in supporting this project.

The design captured the essence of the town with its sophisticated Regency exterior, its unique individual character and its artistic, cultural and theatrical interior.

The collaboration contains planting to reflect the different areas of Leamington with floral pods each encapsulating a different style.  It also incorporates a large water inspired element to reflect the River Leam, lakes and fountains associated with this beautiful town.

This ambitious project was completely community funded – drawing together over 70 businesses and many residents from across the region who wanted to make a positive contribution to the town.
You can view the arbour in Jephson Gardens.