Tapping into Our Strong DNA

Tapping into Our Strong DNA

Summer is just around the corner and once again we will be tapping into the town’s strong DNA and working together to create fun and opportunity in the town center this summer.

This can be seen in our incredible entrepreneurial history, beautiful architecture, stunning gardens and strong mix of small and large businesses. Over the last five years we have nurtured and built on this foundation to create a culture of working together to foster loyalty and offer customers a spectacular experience.

There is also an exciting calendar of events – some of which are delivered by BID Leamington but many delivered by hard working volunteers in the community. These events attract thousands of visitors to the town centre every year.

All this combined means that the town centre and its community is resilient and well placed to navigate change. However, there is no doubt that there still uncertainty and we know that even small changes to footfall, spend and currency can impact businesses, particularly our smaller ones. That is why we will be working hard to support local businesses to continue to ‘play to your strengths’ – buying smartly and offering fabulous products, service and experiences.

We will also be supporting and encouraging businesses to stay nimble and to act in new ways where needed. Things that can be considered include embracing new technologies, building unique bundles of products and services, utilising your email databases creatively, promoting your expertise and supporting each other to work together in imaginative ways.

With a number of activities and events coming up, here are a few ideas about how to capitalise on the captive audience they bring …

Making the most of events, marketing & promotions …

  • Would you would like to feature in the next photo shoot … just let us know?
  • Do you have any news or offers for the royal-leamington-spa.co.uk – just email them through to info@bidleamington2022.mystagingwebsite.com anytime.
  • Host a themed event in your shop. We will promote it on the ‘Royal Leamington Spa’ website and in the local papers.
  • Give us flyers or offers to distribute at events. We often have a stall and staff on standby to help you get involved in some way.
  • Tweet it Up! Look out for the relevant hashtags –  #LoveLeam #LeamFoodFest etc.
  • Help us bring the town alive with fabulous themed window displays

Please do not hesitate to get in touch if you would like to know more.

Stephanie Kerr
July 2016

A Word from Mary!

A Word from Mary!

A Word from Mary!

Over the bank holiday I had the chance to hear from none other than Mary Portas – Britain’s very own ‘Shop Girl’.

I count myself among the many who have both enjoyed and appreciated the focus that Mary has brought back onto the high street. Hearing her in person, I was immediately struck by her warmth, honesty and genuine enthusiasm for helping Britain’s businesses thrive. She generously tackled some big questions about the fate of BHS, the EU election, the growth of charity shops (her own chain included) as well as the launch of her new book ‘Shop Girl’ (which is actually what she was there to talk about!).

Below are a few sound-bites that I took away and thought you might enjoy …

On decision making… “When you are in the moment you feel it – you have to be instinctive and you have to have vision. If it feels like the right thing to do then trust that it is – once you do something from an instinctual place, it builds”.

On your vision … “you need to be visionary from the beginning”.

On getting noticed … “make fashion fun” and think about “how do I get this business talked about?”.

On ethics… “have a moral compass – what’s good for me is good for the world” … “my advice is think ethical and experience together … and think about your values”.

On towns … “Clone towns will change because we don’t need to live like we have in the past. People will be spending more on experiences, social spaces, creativity, connection, niche, mixed with health and wellbeing”.

On consumerism … “Greed and gain is moving to a more ethical society. People want experiences to feed their soul. We are going into a much better era!”. “We want tactile, physical experience that we can’t get online …”

On connectivity … “People are craving connectivity – the ones that have this at the heart of their business are the ones we will see in the future”.

On change … “it is very hard to make change happen unless you have people who understand what the end goal is …people then make the choice”. “It is better to look out than in – the greater good is people coming together to make change happen”.

In her own words … “The more you do it (talk openly), the more free you are” … “stay ahead by not thinking you know it all” … “be inspired by the people you work with” … “I have ‘no hierarchy in my business” … “Let people be who they are and they give you so much” …

By Stephanie Kerr
02 May 2016

Marching On in The Face of Change

Marching On in The Face of Change

Marching On in The Face of Change

We have been doing lots of reflection and planning over the last few months, so we wanted to draw your attention to some of the things we have been thinking about.

The town centre has seen significant change as it has shifted to a retail and leisure destination. This is evident by the number of new restaurants and cafes that have opened and refurbished so we’re aware that there is now far more choice and competition. Among other things, this has resulted in a change in footfall patterns, both in terms of why people visit, where people go and the times of the day the town is most active.

In the wider landscape, shoppers in the UK are now leading the charge internationally with respect to the percentage (per head of population) who shop online. We know one of the towns USP’s is the ‘independent retail’ sector, so Love Leamington was launched largely to showcase our ‘indie businesses online’ but this is just the start. We have also seen a huge increase in the amount of engagement we have had with our digital marketing and over the Christmas period posted material for more than 400 businesses, products or events.

Supporting businesses at a time of change is very important to us. This is pushing us to consider how we can support and showcase our sectors further. Other changes have also prompted us to question things like trading hours; ‘click & collect’ parking bays; a ‘Taste Leamington’ web presence; town centre WIFI; supporting the ‘digital high street’ and collective costs saving initiatives. To help us gauge your interest we invite you to complete a short survey in the ‘toolbox’.

Looking to the local newspapers, changes at a local government level are creating both opportunities and challenges. While the localism agenda aims to bring decision making back into the hands of communities, this sits alongside funding cuts forcing local authorities to look at their priorities.

This has already resulted in changes to the way car parking is delivered and looking forward there are a number of development proposals being discussed for both the Pump Rooms & Spencer’s Yard and the Covent Garden Carpark. While there are no easy answers, we are certain the business community needs to be involved in decision making and shaping future changes.

These are among the many things that the BID team and partner organisations are working on so please get in touch if you would like to find out more…

By Stephanie Kerr
01 April 2016

The Tricky Question of Business Rates

The Tricky Question of Business Rates

The Tricky Question of Business Rates

The recent budget announcement (March 2016) on changes to business rates relief for small businesses was welcomed by many, but it has left many asking about ‘what this means for them?’

The first thing that you will need to know is the rateable value (RV) of your property. This can be found using your postcode, on the VOA website at the link here.

The changes are set out in the following table and will be applied automatically by the local authority on the 1 April 2017. In summary:

Small Business Rate Relief:

  • Small Business Rate Relief will be doubled (from 50% to 100%)
  • Businesses with a property with a rateable value of £11,999 and below will receive 100% relief
  • Businesses with a property with a rateable value between £12,000-£15,000 will receive tapered relief

Business Rates Multiplier
The threshold for the standard business rates multiplier will be increased to a rateable value of £51,000. Therefore, businesses with properties with a rateable value below £51,000 will pay lower rates.
Buz_Rates_Multiplier
* This table is provided courtesy of the FSB (Federation of Small Businesses).

For more information, please contact Warwick District Council Finance Team on:
Head of Service: Mike Snow: finance@warwickdc.gov.uk or 01926 456 056
Council tax – counciltax@warwickdc.gov.uk
Business rates – nndr@warwickdc.gov.uk

By Stephanie Kerr
18 March 2016

Mind the Gap – Living Wage & Pensions

Mind the Gap – Living Wage & Pensions

Mind the Gap – Living Wage & Pensions

Overall, the changes to business rates are good news for many, but you need to mind the gap as there are other changes you need to factor. This includes the increase in the living wage from the 1st April 2016 and the introduction of compulsory pensions.

To find out more about the living wage please click here.To prepare for the changes to pensions, you firstly need to be aware of your ‘staging date’. Then we recommend you get advice from your accountant, financial advisor or attend a seminar to find out what’s next. The FSB has advice on this here.

Please get in touch if you need any additional help with these things.

For more information, please contact Warwick District Council Finance Team on:

Head of Service: Mike Snow –finance@warwickdc.gov.uk or 01926 456 056

  • Council tax – counciltax@warwickdc.gov.uk
  • Business rates – nndr@warwickdc.gov.uk

By Stephanie Kerr
18 March 2016

Food & Drink Festival Applications

Food & Drink Festival Applications

Food & Drink Festival – Applications & Call for Ideas

Applications for BID Levy paying businesses to take a stall or pitch at the Food & Drink Festival are open on the 1st January until the 1st March. On the 1st March applications open to outside traders with a priority first given to local businesses.

Spaces for stalls and pitches sell out within a week of the 1st March deadline so we encourage you to speak to Alison early.

Alongside the festival we are also exploring ideas to further promote this sector and attract return visitors after the weekend of the event. Current ideas we would like your thoughts on are:

  • The launch of the ‘Taste Leamington’ brand including website & digital presence.
  • A ‘Taste Leamington’ map and guide.
  • Take part in our ‘Dine for £20’ voucher offer valid for the month following the festival.
  • Demonstrate on the Live Kitchen at the event.
  • Give us 1000 of your own flyers to go in the goodie bags and to distribute at the festival Information Tent.

If you are interested in taking part or like the sound of these ideas, please contact Alison on 01926 470 634 or alison@bidleamington2022.mystagingwebsite.com. For more information on the Food & Drink Festival please see here.

By Alison Shaw
11 January 2016

Welcome to ‘BID Buzz’

Welcome to ‘BID Buzz’

Welcome to ‘BID Buzz’

Kicking off the New Year we are pleased to welcome you to ‘BID Buzz’ … reflections on issues that will impact you, your business or the town centre.

Combined with a simplified newsletter and regular e-shots, we hope that this will be a helpful way to keep you up to date with a variety of different things that may interest you or be relevant to your business.

Please don’t hesitate to email us with your thoughts and comments.

Thank You,
Stephanie, Alison & Saoirse

By Stephanie Kerr
11 January 2016