#LoveLeam promotional activities included:

• ‘Love Leam’ Goody Bags x 300 (30 local business flyers)
• Love Leam Challenge Competition
• Produced ‘All you need is Leam’ video featuring 26 retailers
• Adverts in local Newspapers
• Adverts & Editorial in Live 24/7
• Digital promotion across all channels – Twitter, Instagram, Facebook and YouTube

Christmas promotional activities include:

• Lantern Parade 1st December
• Brand new Christmas Lights
• Leamington Christmas Cracker Scratch Card
• Santa Elf Workshop held in The Royal Priors Shopping Centre
• Adverts & Editorial in Live 24/7 Magazine
• Digital promotion across all social media channels
• Video created showcasing retailers
• Adverts in local Newspapers
• Coverage on local radio
• Advertising on Birmingham TV

Lantern Parade promotional activities included:

• Lantern Parade
• Experience a Magical Christmas
• Adverts in local papers – Courier, Observer
• Adverts & Editorial in Live 24/7 & Edge Magazine
• Digital promotion across all channels – Twitter, Instagram, Facebook 

October  promotional  activities included:

• Pumpkin Path 26th-31st October
• 47 participating retailers
• £500 worth of prizes given
• 2000 maps circulated locally
• Social media across all platforms
• Pr half page advert in Leamington Observer and Stratford Observer
• Promoted on Royal Leamington Spa website

Summer of Fun promotional activities included:

• Sponsoring local events
• Advertising – Local Papers, Magazines (Summer of Fun)
• Adverts & Editorial in Live 24/7
• Digital promotion across all channels – Twitter, Instagram, Facebook
• Promoted on Royal Leamington Spa website

The Digital Activities have included:

• Guess the Shop (highlighting 10 retailers)
• A to Z (highlighting 26 retailers)
• Father’s Day digital campaign
• Individual Facebook Live’s with retailers
• Social Media Training Sessions
• Increase on reach, engagement and followers on all platforms
• Digital promotion across all channels –Twitter, Instagram, Facebook

Easter promotional activities included:

• Great Easter Egg Hunt! Local Trail
• Featured over 60 businesses
• Spring into Leamington – What’s On Advertising
• Adverts in local Newspapers
• Digital promotion across all channels – Twitter, Instagram, Facebook
• Promoted on Royal Leamington Spa website

International Women’s Day promotional activities include:

• Produced an individual video for 7 Retailers
• The posts were viewed 7,624 times on social media
• The posts also reached 25,868 people
• The retailer that had the most views was Esque Beauty with 1,747 views
• Digital promotion across all social media channels
• Adverts in local Newspapers
• Promoted on Royal Leamington Spa website

Christmas promotional activities include:

• Luminate Leam – Lantern Parade 2nd December
• Living advent Calendar 1st -24th December
• Shop local Spa’kle app competition 1st-20th December
• Adverts & Editorial in Live 24/7 Magazine & Cornfield
• Coventry clear chanel billboards & M6 Tower
• Digital promotion across all social media channels
• Adverts in local Newspapers
• Promoted on Royal Leamington Spa website
• Coverage on local radio

Event promotional  activities include:

• 2nd December 2 pm- 6 pm, 2000 Expected participants
• 500 Lanterns made over  4 lantern making workshops
• Lantern procession around Jephson Gardens
• Radio coverage on BBC Coventry& Warwickshire Radio
• Adverts in Local Newspaper in Leamington Observer , Kenilworth Weekly &Leamington Courier
• Advertorial in What’s on Live Magazine
• Promoted on Royal Leamington Spa website
• Digital promotion across of social media channels

Leamington Digital Summer Showcase promotional activities included:

• Featured over 30 retailers
• Three dedicated posts on Facebook and Twitter
• The posts were viewed 181,862 times on social media
• The posts were also engaged with by 2,362 people
• The retailer that had the most impressions was Leamington Wine Company with 10,485 views
• Digital training was given to over 15 businesses during the showcase

Food & Drink Festival promotional activities included:

• Advertising – Local Papers, Magazines 
• London Marylebone – both Food Fest & Visit Leam
• Birmingham & Coventry – Trainline Posters
• Coventry Clear Chanel BIllboards
• Radio Advertising – Touch FM and Free Radio
• Social Media across all platforms

Coach Tour Operator promotional activities included:

• Coach Tours – April (Summer of Fun)
• Coach Tours – June / July (Xmas)
• Editorial in Coach Tours UK

Easter promotional activities included:

• Great Easter Egg Hunt! Local Trail
• Hop into Town – What’s On Advertising
• Digital promotion across all channels – Twitter, Instagram, Facebook

January – May 2018 promotional activities included:

• Focus on ‘Love Leam’ campaign.
• Retailer posts on social media.
• Event promotion on behalf of businesses.
• Retailer training 1:1 sessions
• Increase on reach and engagement on all platforms.
• Digital promotion across all channels – Twitter, Instagram, Facebook.

Christmas promotional activities included:

• Golden Ticket
• Lantern Parade
• Leamington Christmas Showcase
• Selfie Santa
• Coverage on local radio
• Coventry City Centre Billboard Advertising
• Adverts in local papers – Courier, Observer
• Adverts & Editorial in Live 24/7 & Edge Magazine
• Digital promotion across all channels – Twitter, Instagram, Facebook 

The Digital Showcase activities included:

• Leamington Christmas Showcase (highlighting 30 businesses on social media)
• Selfie Santa (highlighting 12 retailers)
• Social Media Training Sessions
• Increase on reach and engagement on all platforms
• Digital promotion across all channels – Twitter, Instagram, Facebook 

Golden Ticket promotion also included:

• Golden Ticket Promotion
• 2,000 Entries
• Over 80 Retailers involved
• Competitions & events incl Radio
• Local paper advertising & PR
• Digital Advertising – Twitter, Facebook, Instagram
• Live 24/7 Advert & editorial

Leamington Food and Drink Festival promotional activities included:

• Local papers
• 25,000 people attended over 2 days
• 150 Stalls with 55 Bid Retailers involved
• Digital promotion across all channels – Twitter, Instagram, Facebook 

May 2017 promotions also included:

• Taste Leamington Launch 
• Fiesta of Flavour – Regent Court Event
• Competitions & events incl Radio
• Local paper advertising & PR
• Digital Advertising – Twitter, Facebook, Instagram
• Live 24/7 Advert & editorial

April 2017 promotional activities included:

• Mother Day promotion
• Local papers and digital promotion

February – March 2017 promotions also included:

• Love Leam 2017 including #WDYT
• Digital promotion – via Social Media
• Competitions & events
• Local paper advertising & PR
• Coventry Telegraph website MPU

November 2016 promotional activities included:

• Lantern Parade promotion
• Experience a Magical Christmas 
• Adverts in local papers – Courier, Observer
• Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more
• M6 Digital Tower  – Christmas in Leamington

October 2016 promotions also included:

• Pumpkin Path – Editorial, Artwork & Trail
• Shop Local – Observer, Courier & Coventry Telegraph 

August 2016 promotions also included:

• Edge and Live 24/7 Magazine: Editorial and Artwork
• What’s On Package – Artwork, Digital
• Observer & Courier – Full & Half Page Adverts
• Observer – Front Page Strap
• Coventry Telegraph – South Warwickshire A5 Magazine
• Clear Channel: Leamington Food & Drink Festival (2 Adshell sites –  Upper Precinct, West Orchards)

August – September 2016 train-line promotions included:

• Art in the Park: July 11th until August 7th (Passenger Panels of Line 172 & 323, Birmingham Region)
• Food & Drink Festival: July 11th until September 18th (Passenger Panels of Line 172 & 323, Birmingham Region)
• Royal Leamington Spa: August 15th until September 12th (Marylebone Station Escalator Panels)

July 2016 promotional activities also included:

• Focus on Summer of Fun:
  • ‘Art in the Park Festival’
  • ‘Food and Drink Festival’
• Advert featured in regional magazine What’s On
• Adverts in Coventry Telegraph, Observer, Courier
• Advert featured in Leamington and Warwickshire Living Magazine.
• Editorial feature on Coventry Telegraph Online

July 2016 promotional activities included:

• Focus on ‘Summer has Landed’.
• Adverts in local papers;
• Featured in Edge & Live 24/7 Magazine (page 32-33; 8 businesses mentioned) and Coach Tours UK

June 2016 promotional activities included:

• Focus on ‘Join in the Summer of Fun‘
• Adverts in local papers – Observer & Courier
• Online Editorial feature with Coach Tours UK

May 2016 promotional activities included:

• Focus on ‘Shop Local’
• Adverts in local papers
• Advert & Editorial in Live 24/7 (pg. 32-33; 19 businesses mentioned)

March 2016 promotional activities included:

• Focus on ‘Hop into Town this Easter‘.
• Adverts in local papers;
• Adverts & Editorial (9 businesses were mentioned) in Live 24/7 & Edge Magazine.

March 2016 promotion included:

• Spoil Your Mother …
• Adverts in local papers;
• Adverts in Live 24/7.

February 2016 promotional activities included:

• Focus on ‘Love Leam‘ campaign.
• Adverts in local papers – Courier & Observer.
• Adverts & Editorial in Live 24/7 & Edge Magazine.

December 2015 promotional activities included:

• Focus on Christmas
• Golden Ticket Promotion
• Special feature – Shopping in Park Street
• Adverts in local papers – Courier, Observer
• Adverts & Editorial (23 businesses were mentioned) in Live 24/7 & Edge Magazine.

October 2015 promotional activities included:

• ‘Weddings in Royal Leamington Spa’.
• Adverts in local papers;
• Adverts & Editorial (25 businesses mentioned) in Live 24/7 & Edge Magazine.

Full of fantastic offers from over 120 independent and national retailers, the twice-yearly Little Book has become a huge success in achieving customer retention and encouraging shoppers to make Royal Leamington Spa their destination of choice.

With posters at bus stops in London’s busy Victoria, Warwick Parkway, Stratford-upon-Avon and Bicester Village (even in Chinese!) train stations, Leamington Spa is promoted to visitors from far and wide.