Watch This Space

Watch This Space

Take a look at the story behind the window design …

Watch This Space!

Delivered by BID Leamington

Watch this space is an ambitious, vibrant campaign to bring unused high street windows to life in Royal Leamington Spa.

The initiative spearheaded by BID Leamington aims to temporarily transform the windows of empty stores and bring a touch of style to exteriors while properties find new purpose and tenants.

The ‘Watch this Space’ campaign is a collaborative effort between BID Leamington, local agents, property owners and local businesses Craig Spivey Creative, TonyG and Gallery Photiq. Together they have a wealth of global retail and design experience to draw on and wish to inspire anticipation as the town is poised for a range of exciting developments in the town centre.

The eye-catching images have been developed by taking photographs of cut-glass vessels in the Leamington Spa Art Gallery & Museum to capture the town’s sparkle.

First on the list for the smartening-up treatment are the ground floor windows of the former House of Fraser store on the Parade. The property is being refurbished into a high-quality office and design space called Bedford Street Studios with video gaming company Sumo Digital set to occupy the first and second floors over the next few months.

Stephanie Kerr, Executive Director at BID Leamington, said: “We were increasingly concerned about key sites looking unloved and when we contacted local agents and property owners, we received a positive response to our ideas to help support their transformation.

“We want to surprise and delight residents and visitors with these colourful and intriguing images and maintain the celebration of our beautiful town centre whilst businesses are developed for new uses.

“It’s the first stage in a new approach which we hope in future may lead to including Augmented Reality activity, pop-up art and working with new tenants to explain their plans for each site.

“Similar windows campaigns have been run in towns and cities throughout the UK with vinyl graphics being used to brighten up stores that have closed down, so here in Leamington we want to build on this and take it a step further.”

Nat Coalson of Gallery Photiq photographed the beautiful historic assets, and working with Craig Spivey Creative and TonyG, the images have been transformed into high-quality vinyl graphics to adorn the windows.

Coalson said: “I’m grateful to be involved with this project, which has been an exciting opportunity for me to create abstract photography that conveys the beautiful essence of our special town.”

Heather Golding from TonyG added: “As a Leamingtonian, it’s been really rewarding to add something of value to this project. Our work takes us across the UK from Edinburgh to Bicester Village to Bond Street, so being able to apply some premium retail experience to our hometown is very fitting.

“Working with the glass photography was great fun, creating illustrative treatments for an abstract and painterly effect. Taking historic patterns from glassware and putting them back on glass in a different form over 100 years later, was also a nice circle!”

Craig Spivey, Independent Creative Director, said: “One of the new ways we have developed to express Leamington’s sparkle is through the photography of the glass collection in our local museum. Leamington Spa’s fortunes were built on water and these beautiful images of vessels from its heyday as a resort capture the many colourful facets of the town.

“It’s a dynamic way of presenting Victorian decorative arts with a fresh, contemporary edge that’s very unique to Leamington and adds a little extra layer of meaning to the designs we produce.”

For more details see:
Bedford Street Studios:

Meaningful Change

Meaningful Change

(Image credit: yes, but look how far we have come said the horse – Charlie Mackesy: The Boy, the mole, the fox and the Horse). 

If you would like to help we recommend you contact one of the local charities already supporting people in the town centre. Their contact details and examples the support they give can be found by clicking here. If you would like to host a contactless donation point, please contact us.

Meaningful Change

Delivered by BID Leamington

Meaningful Change is a multi-agency campaign aimed at helping to positively change the lives of those who are homeless or at risk of homelessness in Royal Leamington Spa.

BID Leamington developed Meaningful Change with funding from the Warwickshire Police and Crime Commissioner and with input from Warwick and Stratford District Councils, Warwickshire Police and numerous local Leamington charities that support vulnerable people (i.e. Helping Hands, Salvation Army, P3).

In Leamington there are a range of charities working to support vulnerable people in our community in different ways. This ranges from supporting people with day-to-day needs, to providing long term support enabling them to make a lasting and meaningful change.

Meaningful Change comprises of a website and a number of contactless donation points around the town centre, enabling a trusted source of information and giving. Funds are distributed back to our local charities via grants to support gaps in services. You can read more about this by clicking here.

Day-to-day administration of Meaningful Change is managed by BID Leamington and Warwick District Council. Meaningful Change is also supported by the Heart of England Community Foundation (Charity No 1117345).

The feedback has been overwhelmingly good – both locally and further afield.

“I have been meaning to say for a long time a big “Thank You” for organising Meaningful Change and implementing it.  I am lost in admiration.  Making card donations so easy is great”

Highlights of this project include:

  • Over £10,000 has been collected since we launched – and many grants has been made.
  • A Warwick District Council officer (Jon Barnett) has been assigned to help manage this project. He also helps to administer the Warwick Retail Crime Initiative (WRCI) here in Leamington. This is a much needed and very welcome new resource.
  • Further financial resources have been provided by WDC and the Town Council (£2000) to create more contactless giving points. Using this funding we now have 4 x window devices and 2 x podiums, so we are working on securing locations.
  • A7 information cards which have been distributed locally and A0 and A1 posters are in the car parks.
  • There has been strong media support – including numerous interviews on BBC Radio Coventry and Warwickshire as part of a national homelessness focus.
  • The project has been replicated in Stratford Upon Avon, with local distinctions and some shared resources.

To learn more about this project and how to help vulnerable people in Leamington please visit: