Shopping in Royal Leamington Spa over the festive season will now be heaven on earth thanks to the help of a group of Parking Angels.

A flock of Parking Angels has been recruited to help shoppers find car parking spaces, to provide change for parking meters, offer maps and advice and generally add a little bit of cheer into the day of shoppers.

BID Leamington has launched the new project which aims to enhance the shopping experience and add some magic in the town centre from the moment visitors arrive.

The BID has recruited a group of four angels who will be spreading festive cheer by advising the town’s visitors on where to park, including which locations have the most space and which are best value.

The Angels will also be watching over the town centre ensuring that parking services are easy for customers to use and helping with change.

The Parking Angels will be easily spotted by their white puffer jackets, sparkly white wings, brass trumpets and bells, which may sound when they do good deeds.

To add a little extra festive fun, they will also be carrying some offers from local businesses, Neals Yard festive spray, Body Shop glitter and Angel perfume, so visitors are encouraged to stop and say hello.

Stephanie Kerr, executive director of BID Leamington, said: “Working so closely with those who shop, dine or trade in Leamington, we are very aware of the importance of having customer friendly parking services.

“Offering a magical shopping experience is very important and it is very easy to undermine the amazing service our businesses offer if customers have to struggle with finding a space or ticket when they arrive.”

“Royal Leamington Spa is a fantastic place to visit at Christmas time with a wide variety of shops, wonderful lights and great service, so this was something that could help at this busy time of year.”

“We also hope it will help make people smile, add to the festive cheer and goodwill and help enhance the existing positive rapport between traders and their customers.

“BID Leamington is always trying out new ideas to drive custom into the town centre and ensure it offers an unrivalled retail and dining experience.”

“We therefore are delighted to launch the new Parking Angels initiative which we hope will create a fun, festive atmosphere with added Spa’kle and encourage more visitors to spend time in the town centre.

“The idea has been warmly welcomed by local businesses with one even offering to volunteer as an angel on their day off! Based on this we may consider recruiting more to help at other busy times throughout the year”.

The angels will be on duty at weekends until Christmas from 10.00am – 4.00pm, on Fridays from 11.00 – 3.00pm, and during Christmas week Monday to Wednesday from 11am to 3pm.

For information about long stay parking please see the map below. Covent Garden Multi-storey (P1) is great value at £3 all day! It is accessed via Russell Street (CV32 5QB).

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Our parking angels created a media storm, receiving national attention in the press, TV and radio! Listen to just some of the BBC 6Music radio coverage above from the Steve Lamacq Show.