Promoting

With this in mind BID Leamington has undertaken an extensive amount of research and consultation. Following a series of 1:1 interviews with key stakeholders and a community workshop that was attended by 80 participants, BID Leamington identified Key Themes and the 'Big Idea' to guide promotion and future development of the town.

This research was then fed into the development of a detailed Marketing Plan including Objectives, Key Performance Indicators (KPIs), Identification of Key Audiences and Key Messages which inform all the Marketing and Promotional Activities.

As a core deliverable of this project, BID Leamington also developed a graphic and photographic gallery which is now available to support BID's promotions as well as other businesses who wish to promote themselves within Royal Leamington Spa.

Finally we identified how this research can enhance your own marketing and how everyone in the business district can help to ensure Royal Leamington Spa's proposition is as powerful as possible.

Using this information, BID Leamington's aim is to deliver a customer-driven programme that tackles issues identified by businesses with the aim of increasing the number of people that visit, return and invest in Royal Leamington Spa.